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If you are a veterinary professional that wants to improve the lives of your patients and their people, then the Partners for Healthy Pets initiative was designed specifically with you in mind.
Build a dynamic online presence to enable pet owners to easily and quickly access relevant practice information.
Research has shown that pet owners rely heavily on the internet to help them evaluate and choose veterinary care providers. Every practice needs an effective web presence if they are going to attract and keep clients. This suite of tools will help you create a website “client-attracting machine” and help you become more social media savvy. Click here to view a short video explaining how these tools fit together in a simple, step-by-step approach.
Week 1: Review the “Introduction Video” and your “Course Plan” to get you pumped up and ready for the series. Now that you are excited, proceed to “Module #1” and discover how to craft your practice’s message. For your planning, each module should be completed approximately every 2 weeks.
Week 3: Learn how to transform your website into a 10 out of 10 client-attracting machine – making it the platform on which to showcase the many great aspects of your practice, including that inspirational message. Watch “Module 2a and 2b” and take action!
Week 5: Discover the foundations of your Google Maps Ranking and the exact formula you need to follow in order to optimize your listing. Watch “Module 3a – Get On The Map”, take notes and implement what you have just learned!
Week 7: This week you will learn how to efficiently and effectively organize your staff to write high quality blog articles every other week. This technique will serve as the engine behind your practice’s website engagement and ultimately your practice’s overall client engagement. Go ahead and watch “Module 3b – Content is King” right now!
Week 9: Hopefully by now you have a content generating system set up within your practice based on the previous module’s recommendations. In this week’s Module 3a it is time to study how you actually write your blog articles in order to maximize their online impact. Go ahead and watch “Module 3c – Search Engine Visibility” right now!
Week 11: This week’s “Module 4a – Social Media 101” you will learn the most powerful social media platform on which to focus, how to create an efficient social media system within your practice, and the most common mistakes that are all too easy to make. Let this be your guide through the social media maze.
Week 13: Now that you have a Facebook system in place, how are you going to know what to post in order to create maximum engagement? You’re in luck as this week’s “Module 4b – Engagement Driven Social Media” is designed to provide powerful insights into the Facebook algorithm along with engagement focused strategies that you will be able to immediately implement.
Week 15: While the internet has brought great opportunity to the veterinary profession, it has also produced its own frustrations and potential pitfalls.Fortunately in this week’s “Module 5 – Reputation Management 101” you will learn the basic framework for monitoring your practice’s reputation and how to respond to negative reviews. While there is no silver bullet for this challenging topic, having a frame of reference for successfully handling this situation will prove helpful in relation to your own practice.
DVMelite
The series was created and presented by Dr. Michael Warren, a practicing veterinarian and managing director of a successful web development firm.
Each of the 5 modules in the series feature two 30-minute segments accompanied by printable worksheets.
To view a 2 minute video overview of the Jumpstart Your Practice Online Series, click on the link entitled How it Works Video.
Module Titles
DVMelite
Learn how to craft your message to attract and inspire potential clients to join your practice.
The importance of your practice’s message cannot be stressed enough, especially given that it is the premise on which your entire practice will be perceived by the public.
By following this step by step process, you will be able to showcase the true values behind your practice, and this will translate into enhanced client engagement and practice growth.
DVMelite
Learn how to transform your website into a 10 out of 10 client-attracting machine – making it the platform on which to showcase the many great aspects of your practice, including that inspirational message.
In this module, you are going to learn how to create an exceptional first impression, and we’ll review example websites (the good, the bad and the ugly) so you know what to strive for and what to avoid!
It is important to be mindful that your clinic’s website is your virtual front door, and to understand that every potential and current client is evaluating you based on its presentation. This means it’s not sufficient just to have any old website; we must instead make it your most powerful practice growth and client engagement tool – an outward expression that truly reflects who you are.
DVMelite
This presentation is a workshop-style tutorial where we sketch out the perfect client-attracting veterinary website, feature by feature. By the end of the session you’ll know precisely which components you need to have in place to make this the cornerstone of your client engagement and practice growth efforts.
DVMelite
This presentation is a workshop-style tutorial where we sketch out the perfect client-attracting veterinary website, feature by feature. By the end of the session you’ll know the foundations of search engine marketing and specifically how to get your practice “on the map”.
Click the links to the left to watch the presentation – and don’t forget to download the tools!
DVMelite
In this module you will learn how to efficiently and effectively organize your staff to write high quality blog articles every other week. This technique will serve as the engine behind your practice’s website engagement and ultimately your practice’s overall client engagement.
Click the links to the left to watch the presentation and to download the toolset.
DVMelite
Hopefully by now you have a content generating system set up within your practice based on the previous module’s recommendations. Now is the time to study how you actually write your blog articles in order to maximize their online impact.
In Module 3c you will learn the structure you should apply to each article in order to ensure it is highly visibility to your local audience.
Click the links to the left to watch the presentation and to download the toolset.
DVMelite
At this point we have now covered the foundation for your practice’s online presence. It is now time to focus our efforts on Social Media with Module 4a of the Jumpstart Your Practice Online Program.
In Module 4a you will learn the most powerful social media platform on which to focus, how to create an efficient social media system within your practice, and the most common mistakes that are all too easy to make.
Click the links to the left to watch the presentation and to download the toolset.
DVMelite
Now that you have a Facebook system in place, how are you going to know what to post in order to create maximum engagement?
You’re in luck as Module 4b of the Jumpstart Your Practice Online Program is designed to provide powerful insights into the Facebook algorithm along with engagement focused strategies that you will be able to immediately implement.
Click the links to the left to watch the presentation and to download the toolset
DVMelite
While the internet has brought great opportunity to the veterinary profession, it has also produced its own frustrations and potential pitfalls.
Fortunately in Module 5 of the Jumpstart Your Practice Online Program you will learn the basic framework for monitoring your practice’s reputation and how to respond to negative reviews.
There is no silver bullet for this challenging topic, but having a frame of reference for successfully handling this situation will prove helpful in relation to your own practice.
Click the links to the left to watch the presentation and to download the toolset.
Brenda Tassava, CVPM, CVJ | Lulu.com publication
This 100-page book is a concise guide for veterinary professionals who want to understand the value of social media and develop or enhance their practice’s online brand and reputation. This manual covers various social media sites, as well as detailed discussions on client confidentiality and legal permissions.
Recommended for veterinary professionals and practices who want to:
