Easy-to-implement materials to help your members talk to pet owners about the importance of regular checkups.
Because we are dedicated to helping veterinary professionals provide the best preventive pet healthcare, a nationwide advertising campaign was developed a few years ago to raise client awareness on the importance of regular veterinary checkups. The campaign was heavily researched and lead to “Henley” the dog and “Oz” the cat being the featured stars. They sported a “Special Care Instructions” tag that placed annual checkups on the same level as food and love. The advertising was found in leading consumer print publications, on high-traffic websites and via a public service announcement on television.