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If you are a veterinary professional that wants to improve the lives of your patients and their people, then the Partners for Healthy Pets initiative was designed specifically with you in mind.
Easy-to-implement materials to help your members talk to pet owners about the importance of regular checkups.
Because we are dedicated to helping veterinary professionals provide the best preventive pet healthcare, a nationwide advertising campaign was developed a few years ago to raise client awareness on the importance of regular veterinary checkups. The campaign was heavily researched and lead to “Henley” the dog and “Oz” the cat being the featured stars. They sported a “Special Care Instructions” tag that placed annual checkups on the same level as food and love. The advertising was found in leading consumer print publications, on high-traffic websites and via a public service announcement on television.
The Partners for Healthy Pets pet owner advertising campaign was here, there and everywhere! Cute, colorful ads were featured in leading print publications and on high-traffic websites such as:
Banner ads caught pet owners’ attentions on Yahoo! Finance, CNN, PetMD, Everyday Health, SheKnows, and more!
Digital ads ran on Facebook and other targeted sites – reaching pet owners where they visit most.
If you opened up one of these favorite magazines, pet owners were greeted with an ad, like the one shown on the left.
