Partners for Healthy Pets Website
Delivering a variety of practice benefits
Pictured above: Dr. Vince Obsitnik, multi-practice owner of The Animal Medical Clinic and Ms. Jan McAfee, receptionist/computer specialist.
“I appreciate Partners for Healthy Pets (PHP) for the steady, consistent information. It’s incredibly valuable and written in a soft, professional manner that we can use,” says multi-practice owner Dr. Vince Obsitnik of The Animal Medical Clinic of Peachtree City and Fairburn, GA. Ms. Jan McAfee, the practices’ receptionist and computer specialist agrees, “I’ve watched many of the videos on the [Partners for Healthy Pets] website and they have been very helpful. We’re redoing our website and using many suggestions from the site.”
The PHP training videos on internet marketing were especially useful for Jan. “They made me aware of what people want, taught me about human behavior and how to connect with people.” She adds, “I wish I had watched them before I got started on our practice website. It would have been easier!”
Dr. Obsitnik and his team are one of the many practices signed up for the Partners for Healthy Pets Practice Enrollment Program. Among the benefits of this program is this monthly practice newsletter. “When we get the [PHP] monthly newsletter, I meet with Jan and we decide on how we want to use the content,” says Dr. Obsitnik. In February, Jan used the PHP Facebook posts to promote their dental month discount. She thought the graphics and tie-in between Valentine’s Day, dental health and bad breath resonated with clients. “It’s hard to get information, but Partners for Healthy Pets provides good information on their website and on a monthly basis in the newsletter,” says Jan.
Tips from Dr. Vince Obsitnik and Ms. Jan McAfee of The Animal Medical Clinic:
On social media:
- Identify a social media champion in your practice. “We give Jan one day a week, a day of uninterrupted time for social media. It has been huge for us and very effective. We no longer do any traditional advertising, such as a phone book ad or flyers.” – Dr. O
- Make social media a priority for your practice. “Social media plays a large role and an increasing role in our practice. It’s how we communicate with our clients, spread our message, be a part of the community.” Jan spends a few hours a week on social media and a few hours every few weeks on their website.
On the PHP website tools and preventive healthcare:
- Check out the PHP website. “As a practice owner, I looked at the Partners for Healthy Pets website. I thought there was a lot of good information so I told Jan to spend some time going through the tools and see what we can use. There was a lot!” – Dr. O
- Prevention is a pound of cure. “Preventive pet healthcare is very important to pets and veterinary practices. We strive to provide a consistent and uniform preventive care recommendation from our website and social media presence to our front staff, technical staff and veterinarians. I relay the importance of preventive care to my clients on a daily basis. We recommend twice yearly wellness exams. We identify problems in a significant percentage of our patients who appear to be healthy to their owners.” – Dr. O
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