Research with pet owners shows they are willing to make changes and embrace preventive healthcare visits if they know it will benefit their pets. Unfortunately, research also shows that many pet owners do not completely understand the importance of preventive pet healthcare. For pet owners to find value in the recommendations of veterinary professionals and be motivated by their advice, there must be effective communication between the healthcare team and pet owners.
Please note: The scripts that have been provided are not intended to be memorized, but to use as idea guides to help everyone develop their "own words" to convey the important components of the key messages in the videos