October 2017

It’s National Veterinary Technician Week
October 15-21, 2017

Adorable Public Service Announcement Available for Your Practice

PHP created an upbeat and impactful public service announcement (PSA) video free for your use that brings home the core message that taking pets to the veterinarian at least once per year is as important as food and love.

Public Service Announcement

The PHP Special Care Instructions PSA is easy to share across the web, either on your practice website or social media pages. It’s a great way to remind pet owners to schedule a yearly checkup with you. Check out the PSA here and share it with pet owners. Consider playing it in your waiting room – cuteness overload is guaranteed!

Additional Support Materials for Your Practice

Need easy-to-implement materials to remind pet owners about the importance of regular exams? Look no further! The tools listed below are all available on the PHP website free of charge:

Let us help YOU see more pets!

In the October monthly practice newsletter, our focus is on your patients’ behavior. You’ll find Facebook posts, tweets and copy for your practice website or newsletter that highlight behavior and preventive healthcare.

Pet Behavior

As you are well aware, many owners think pets displaying misbehavior may simply chalk it up to “just what my pet does” and not give it a second thought. Use the social media and website content in the next section to educate your clients about the importance of talking about their pet’s behavior during their yearly checkup.

Which patients are due for their yearly checkup? Check your files then contact all of your clients you haven’t seen in over a year. You want to remind them to schedule their pet’s annual exam because a yearly checkup guarantees these pets are getting the highest quality of care.

Word for Word

Here are October’s Facebook posts, tweets and copy for your practice website that you can use “word for word.” They focus on patients’ behavior and are designed to encourage your clients to schedule their pet’s yearly checkup with you.

Copy and paste this month’s Facebook posts onto your own page.

Engage clients with this month’s tweets.

Use this month’s website copy online or in your practice newsletter.

Campaign In Action: Forward Booking Is a Necessity for Your Practice

Forward booking simply means scheduling ALL patients’ next appointments before they leave the practice after their current visit. This should be done for medical progress exams and for preventive healthcare exams. Forward booking ensures your patients receive the highest quality care at the right time.

Partners for Healthy Pets and Veterinary Medical Association Executives (VMAE) have designed a suite of tools to help you implement forward booking in your practice. When you put it all together, the result is healthier patients and a healthier practice.

To get started, review and download, THE KEY TO FORWARD BOOKING APPOINTMENTS: Unlock the Potential of a Best Practice for Your Practice, a roadmap to the forward booking tools. This guide provides a step-by-step outline of how to begin making forward booking a best practice in your practice.

Success Stories

Read how other practices put the Partners for Healthy Pets Resource Toolbox to work.

The Partners for Healthy Pets monthly newsletter and staff education on preventive healthcare are valued at Tatum Point Animal Hospital in Phoenix, AZ. The result? A very successful hospital committed to high quality patient care.

Here’s what Lead Veterinary Technician, Heather Lynch, says:
“The Partners for Healthy Pets newsletter is a great resource that you can really run with... I use it as a jumping off point for our hospital’s communication to pet owners.” Each month, when Ms. Lynch receives the newsletter, she takes the content that fits her practice’s needs and uses it on their Facebook page, Twitter account or practice website.
Success Stories
Heather Lynch,
Lead Veterinary Technician at
Tatum Point Animal Hospital

She oversees all social media messaging for the hospital and adds, “You need to provide something that people want to read and that applies to them.” Sometimes her practice uses the newsletter content “word for word,” and sometimes it’s used as a starting point for a theme for the entire month at their clinic.
  • Ms. Lynch believes a practice has to value the importance of preventive healthcare because it’s best for their patients. She says, “When you focus on preventive healthcare, there is a better chance that your patients will have longer, healthier lives. We approach every patient this way.”
  • Lastly, staff education is crucial to practicing high quality medicine. “You have to invest time in educating your staff,” says Ms. Lynch. She adds, “A well-educated staff not only understands what the practice’s recommendations are for preventive healthcare, but also the reasons why. Everyone on staff needs to know the answers.” Ms. Lynch makes sure her team is trained via regularly scheduled staff meetings, where different topics are discussed.
Get inspired! Read more from practices that have seen success using the Partners for Healthy Pets tools and resources.
Partners for Healthy Pets is dedicated to ensuring that pets receive the preventive healthcare they deserve through regular visits to a veterinarian. We are committed to working with you to enhance the health of your patients and your practice. Learn more about all the tools available to your practice in the Partners for Healthy Pets Resource Toolbox at www.partnersforhealthypets.org.
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