October 2016
It’s National Veterinary Technician Week
October 16-22, 2016

Communicating that You Care...

Communicating that you care

Research on pet owners shows that they are willing to make changes and embrace preventive healthcare visits, if they know it will benefit their pets. Unfortunately, research also shows that many pet owners do not completely understand the importance of preventive pet healthcare.

For pet owners to find value in the recommendations of veterinary professionals and be motivated by their advice, there must be effective communication between the healthcare team and pet owners.

We can help! Learn effective ways to proactively communicate with your clients and motivate them to embrace the importance of preventive healthcare. Find out how a few simple words can make a big difference in compliance. We offer training videos, role-play scripts and more that can be easily incorporated into a staff meeting focused on effective client communication.

Click here to find videos, scripts and more.

Let us help YOU see more pets!

In the October monthly practice newsletter, our focus is on your patients’ behavior. You’ll find Facebook posts, tweets and copy for your practice website or newsletter that highlights behavior and preventive healthcare.

Behavior health

As you are well aware, many owners think pets displaying misbehavior may simply chalk it up to “just what my pet does” and not give it a second thought. Use the social media and website content in the next section to educate your clients about the importance of exploring a pet’s behavior during their yearly checkup.

Which patients are due for their yearly checkup? Check your files then contact all of your clients you haven’t seen in over a year. You want to remind them to schedule their pet’s annual exam because a yearly checkup guarantees these pets are getting the highest quality of care.

Word for Word

Here are October’s Facebook posts, tweets and copy for your practice website that you can use “word for word.” They focus on patients’ behavior and are designed to encourage your clients to schedule their pet’s yearly checkup with you.

Copy and paste this month’s Facebook posts onto your own page.

Engage clients with this month’s tweets.

Use this month’s website copy online or in your practice newsletter.

Click here for print ad templates, digital banner ads, our public service announcement video and other useful tools your practice can utilize to promote preventive care.

Campaign in Action: Preventive Pet Healthcare: Your Guide to Becoming a Practice Champion

Preventive Pet Healthcare

Preventive Pet Healthcare

Preventive healthcare is an important part of your commitment to quality care for your patients. But, at any busy practice, preventive pet healthcare can get lost during the non-stop action of a regular day. Sometimes it takes a talented, passionate someone to remind the practice team to keep preventive healthcare a priority in your practice. That someone can be you!

We have collaborated with the Veterinary Hospital Managers Association (VHMA) and the National Association of Veterinary Technicians in America (NAVTA) to bring you Preventive Pet Healthcare: Your Guide to Becoming a Practice Champion. The easy to use workbook was developed by your peers, designed for you. It’s your guide to lead a step-by-step process to increase the emphasis on preventive healthcare in your practice. It includes tips from getting support from your practice leadership to developing effective ways to roll out plans to the entire staff. You can use this workbook to help your team become aligned on your practice’s philosophy and speak with one voice.

Let this workbook be your roadmap to making a difference with your patients, clients, practice team and you.

To find out more or to purchase the workbook, visit vhma.org or navta.net.

Success Stories

Read How Other Practices Put the PHP Resource Toolbox to Work

The Partners for Healthy Pets monthly newsletter and staff education on preventive healthcare are valued at Tatum Point Animal Hospital in Phoenix, AZ. The result? A very successful hospital committed to high quality patient care.

Here’s what Lead Veterinary Technician, Heather Lynch, says:
“The Partners for Healthy Pets newsletter is a great resource that you can really run with... I use it as a jumping off point for our hospital’s communication to pet owners.” Each month, when Ms. Lynch receives the newsletter, she takes the content that fits her practice’s needs and uses it on their Facebook page, Twitter account or practice website.

Success Stories
Heather Lynch,
Lead Veterinary Technician at
Tatum Point Animal Hospital
She oversees all social media messaging for the hospital and adds, “You need to provide something that people want to read and that applies to them.” Sometimes her practice uses the newsletter content “word for word,” and sometimes it’s used as a starting point for a theme for the entire month at their clinic.
  • Ms. Lynch believes a practice has to value the importance of preventive healthcare because it’s best for their patients. She says, “When you focus on preventive healthcare, there is a better chance that your patients will have longer, healthier lives. We approach every patient this way.”
  • Lastly, staff education is crucial to practicing high quality medicine. “You have to invest time in educating your staff,” says Ms. Lynch. She adds, “A well-educated staff not only understands what the practice’s recommendations are for preventive healthcare, but also the reasons why. Everyone on staff needs to know the answers.” Ms. Lynch makes sure her team is trained via regularly scheduled staff meetings, where different topics are discussed.

Get inspired! Read more from practices that have seen success using the Partners for Healthy Pets tools and resources.

Partners for Healthy Pets is dedicated to ensuring that pets receive the preventive healthcare they deserve through regular visits to a veterinarian. We are committed to working with you to enhance the health of your patients and your practice. Learn more about all the tools available to your practice in the Partners for Healthy Pets Resource Toolbox at www.partnersforhealthypets.org.

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