November 2017

Pounce On It! Become a Feline-Friendly Practice

All pets come with special care instructions. Feed daily, love forever and yearly checkups. Do you wonder how many clients have the first two covered, but not the last one? Clients have to be reminded that yearly checkups are equally as important for their dogs and cats!

Ah yes, cats.

Let’s talk.

Many times, when cats come to visit you, it becomes a traumatic experience, which can make cat owners reluctant to bring their furry friends in again. How can veterinary practices overcome this challenge so preventive healthcare can be accessed by all of these “not small dogs”? The answer is to become feline-friendly!

Partners for Healthy Pets (PHP) has resources to help your practice maintain or develop a positive veterinary experience for feline patients and their owners. From webinars and training videos to helpful written articles, PHP has an entire suite of tools to encourage your healthcare team to pounce on the opportunity to provide the highest quality care of medicine to cats. Say goodbye to hissing and scratching!

Click here to get started!

Let us help YOU see more pets!

In the November monthly practice newsletter, our focus is on the importance of yearly checkups for your patients. You’ll find Facebook posts, tweets and copy for your practice website or newsletter that highlight why yearly checkups are a necessary part of a pet’s care.

Recently, both feline and canine populations have experienced an increase in preventable diseases such as: diabetes, periodontal and heartworm disease. In fact, the American Heartworm Society estimates that 45% of dogs in the U.S. are not protected against heartworm! Unfortunately, the truth is many of your clients may not see the value in preventive healthcare.

Use the social media and website content in the next section to educate your clients about the importance of yearly, comprehensive checkups. Your veterinary practice team members are the only ones who can obtain a detailed history, perform a thorough physical exam, and discuss the best ways to keep patients well.

Yearly Checkups

Which patients are due for their yearly checkup? Check your files then contact all of your clients you haven’t seen in over a year. You want to remind them to schedule their pet’s annual exam because a yearly checkup guarantees these pets are getting the care they need and deserve.

Word for Word

Here are November’s Facebook posts, tweets and copy for your practice website that you can use “word for word”. They are designed to encourage your clients to schedule their pet’s yearly checkup with you.

Copy and paste this month’s Facebook posts onto your own page.

Engage clients with this month’s tweets.

Use this month’s website copy online or in your practice newsletter.

Click here for print ad templates, digital banner ads, our public service announcement video and other useful tools your practice can utilize to promote preventive care.

Campaign In Action: Giving Thanks!

We would like to thank our two leading organizations, the American Animal Hospital Association (AAHA) and the American Veterinary Medical Association (AVMA), along with our alliance of over 100 veterinary associations, colleges of veterinary medicine and animal health companies for their support and continued commitment to PHP’s shared vision of improved overall health for pets.

Because of their ongoing dedication, we are able to provide you with tools and resources that help communicate the value and benefit of preventive care, enhance the veterinary client relationship and improve the quality of preventive healthcare provided for patients.

For a list of our partners, click here!

Success Stories

Feline-Friendly Practice Tools from Partners for Healthy Pets and the AAFP

Fewer Bites and Scratches! Just One Benefit of Being a Cat Friendly Practice

Success Stories

Dr. Deana McReynolds was convinced that by becoming a cat friendly practice (CFP) the Broadway Veterinary Hospital (BVH) and Laser Surgery Center in Seattle, Washington would attract regular visits from often-skeptical cat owner clients. “We become the first CFP-certified hospital in Seattle and one of the first in the nation,” she says. “As a result, our staff has become skilled in cat-friendly handling techniques, and we provide a welcoming, low-stress environment for our feline patients,” she says.

Cat owners have responded very favorably to the BVH healthcare team’s expertise and empathetic manner with cats. “The clients get it,” Dr. McReynolds says. “We’ve gotten a lot of positive feedback. Cat owners now tell us how much they appreciate the way we work with their animals and how different our approach is from what they experienced in the past.”

“An angry or fearful cat will be aggressive. A real-world indication that our cat-friendly approach works is that we’ve seen a dramatic reduction in the number of bites and scratches that our staff has gotten from feline patients. When the client sees that the cat is calm and manageable in the hands of our healthcare team, they realize that our methods result in a better exam experience.”

Click here to read the rest of Dr. McReynolds’ story.

And that’s not all! Read more success stories from practices that have used the Partners for Healthy Pets tools and resources.
Partners for Healthy Pets is dedicated to ensuring that pets receive the preventive healthcare they deserve through regular visits to a veterinarian. We are committed to working with you to enhance the health of your patients and your practice. Learn more about all the tools available to your practice in the Partners for Healthy Pets Resource Toolbox at
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