November 2016

Preventive Healthcare Certificate Program

“An ounce of prevention is worth a pound of cure” is the adage from Benjamin Franklin. This is as true today as it was over a hundred years ago. To accomplish this, prevention is key! Knowing how to provide preventive healthcare in conjunction with yearly visits is the focus of PHP and this certificate program.

From social media to payment plans, we put together a ten module certificate program to walk you through learning units that arm you with the tools and resources you need to communicate the value and benefit of preventive care to your clients.

Click here to start today.

Preventive Pet Healthcare

Let us help YOU see more pets!

In the November monthly practice newsletter, our focus is on the importance of yearly checkups for your patients. You’ll find Facebook posts, tweets and copy for your practice website or newsletter that highlight why yearly checkups are a necessary part of a pet’s care.

Recently, both feline and canine populations have experienced an increase in preventable diseases such as: diabetes, periodontal and heartworm disease. In fact, the American Heartworm Society estimates that 45% of dogs in the U.S. are not protected against heartworm! Unfortunately, the truth is many of your clients may not see the value in preventive healthcare.

Use the social media and website content in the next section to educate your clients about the importance of yearly, comprehensive checkups. Your veterinary practice team members are the only ones who can obtain a detailed history, perform a thorough physical exam, and discuss the best ways to keep patients well.

Yearly Checkups

Which patients are due for their yearly checkup? Check your files then contact all of your clients you haven’t seen in over a year. You want to remind them to schedule their pet’s annual exam because a yearly checkup guarantees these pets are getting the highest quality of care.

Word for Word

Here are November’s Facebook posts, tweets and copy for your practice website that you can use “word for word”. They are designed to encourage your clients to schedule their pet’s yearly checkup with you.

Copy and paste this month’s Facebook posts onto your own page.

Engage clients with this month’s tweets.

Use this month’s website copy online or in your practice newsletter.

Click here for print ad templates, digital banner ads, our public service announcement video and other useful tools your practice can utilize to promote preventive care.

Campaign in Action: Giving Thanks!


We would like to thank our two leading organizations, the American Veterinary Medical Association (AVMA) and the American Animal Hospital Association (AAHA), along with our alliance of over 100 veterinary associations, colleges of veterinary medicine and animal health companies for their support and continued commitment to our shared vision of improved overall health for pets.

Because of their ongoing dedication, we are able to provide you with tools and resources that help communicate the value and benefit of preventive care, enhance the veterinary client relationship and improve the overall quality of preventive healthcare provided for patients.

For a list of partners, click here!

Success Stories

Feline-Friendly Practice Tools from Partners for Healthy Pets and the AAFP

Fewer Bites and Scratches! Just One Benefit of Being a Cat Friendly Practice

Success Stories

Dr. Deana McReynolds was convinced that by becoming a cat friendly practice (CFP) the Broadway Veterinary Hospital (BVH) and Laser Surgery Center in Seattle, Washington would attract regular visits from often skeptical cat-owner clients. “We become the first CFP-certified hospital in Seattle and one of the first in the nation,” she says. “As a result, our staff has become skilled in cat-friendly handling techniques, and we provide a welcoming, low-stress environment for our feline patients,” she says.

Cat owners have responded very favorably to the BVH healthcare team’s expertise and empathetic manner with cats. “The clients get it,” Dr. McReynolds says. “We’ve gotten a lot of positive feedback. Cat owners now tell us how much they appreciate the way we work with their animals and how different our approach is from what they experienced in the past.”

“An angry or fearful cat will be aggressive. A real-world indication that our cat-friendly approach works is that we’ve seen a dramatic reduction in the number of bites and scratches that our staff has gotten from feline patients. When the client sees that the cat is calm and manageable in the hands of our healthcare team, they realize that our methods result in a better exam experience.”

To find out how to get started, continue reading here.

Partners for Healthy Pets is dedicated to ensuring that pets receive the preventive healthcare they deserve through regular visits to a veterinarian. We are committed to working with you to enhance the health of your patients and your practice. Learn more about all the tools available to your practice in the Partners for Healthy Pets Resource Toolbox at

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