May 2016

AAHA/AVMA Preventive Healthcare Guidelines for Dogs and Cats

No need to reinvent the wheel! AAHA/AVMA Preventive Healthcare Guidelines for Dogs and Cats were created to provide an easy to implement list of protocols that help align the entire practice team. Complimented by a suite of comprehensive tools to help motivate your team, the guidelines are a must have for any practice looking to provide consistency and effectively communicate the value of preventive healthcare.

Visit our website to download your copy of AAHA/AVMA Preventive Healthcare Guidelines for Dogs and Cats and other helpful resources to help your team get started.

Healthcare Guidelines

Let us help YOU see more pets!

Healthy bones, joints and muscles

In the May monthly practice newsletter, let’s talk about bone, muscle and joint health. Here you’ll find ready-to-use Facebook posts, tweets and practice website/newsletter content, all created with you in mind! You can take the ready-to-use content and use it…word for word! Let us help you motivate your clients to schedule their pet’s yearly checkups.

May is a good month for long dog walks. It’s also a time for cats to jump on kitchen counters to try to eat those freshly cut flowers! What happens when pets stop doing these things? Clients may think, “My cat is finally trained” or “it’s old age” and not give it a second thought. But what if the reason is a musculoskeletal disease?

Musculoskeletal disease affects pets of all ages, at any time. That’s why it’s up to you to encourage your clients to schedule their pet’s yearly checkup. You are the only one who can ask the detailed questions for an accurate history perform a thorough physical exam (including palpation of bones, muscles and joints) and run the right tests. You are the expert when it comes to your patients’ care and wellbeing. So get on it!

It’s time to check in with all of your clients (especially those inactive clients you haven’t seen in 13-18 months) to promote preventive care. Use the “Word for Word” section below for Facebook posts, tweets and website/newsletter copy to encourage your clients to schedule annual exams for their pets.

Word for Word

Here are May’s Facebook posts, tweets and copy for your practice website that you can copy “word for word.” They focus on the importance of heartworm disease prevention for your patients.

Copy and paste this month’s Facebook posts onto your own page.

Engage clients with this month’s tweets.

Use this month’s website copy online or in your practice newsletter.

Click here for print ad templates, digital banner ads, our public service announcement video and other useful tools your practice can use to promote preventive care.

Campaign in Action:
Pet Wellness Pulse Final Post May 31, 2016

Partners For Healthy Pets Facebook

Partners for Healthy Pets (PHP) Facebook page, Pet Wellness Pulse, has been providing daily, credible Facebook posts for hundreds of veterinary practices to share with their clients since April 2015. Pet Wellness Pulse’s final posts will be May 31 2016 so we can focus our resources on some other important and exciting initiatives to achieve our mission in 2016.

For the past year, PHP has analyzed data and gained key understandings about what constitutes “engaging” content, as well as how Facebook works (or not) in your practice’s favor. We’d like to share some of these insights with you:

- Video is the word. Your practice posts have the highest chance of appearing in your clients’ newsfeed if you feature an original video. It doesn’t have to be long-- two minutes or less—about “all things pet.” Feature a patient’s success story thanks to preventive healthcare (with owner’s permission) or show a day in the life in your practice’s treatment room. The possibilities are endless.

- If you can’t make a video, post the cutest, most adorable and emotionally charged picture. “Engaging pictures” (in the case of your clients, cuddly kitties and a dog rescue story) will have a higher chance of reaching your clients’ newsfeeds, than a post that only contains text. iPhone pics are perfectly acceptable so snap away with a reminder to owners that it’s time for their pets’ yearly checkups.

-Post content that matters to your clients. If you consistently post relevant, emotionally full content, your clients will be more than happy to keep checking in with you. Remember, you are the best source of information for everything related to pets.

We hope we’ve been able to make your life easier this past year by giving you the Facebook content you need for your clients. We strived to deliver the best preventive healthcare information to you because we know healthier patients make a healthier practice!

We encourage you to check out the good content posted on the American Veterinary Medical Association, American Animal Hospital Association, Veterinary Hospital Managers Association, National Association of Veterinary Technicians in America Facebook pages and other credible sources.

Success Stories

Read how other practices put the Partners for Healthy Pets Resource Toolbox to work.

Pictured above: Dr. Vince Obsitnik, multi-practice owner of The Animal Medical Clinic and Ms. Jan McAfee, receptionist/computer specialist. “I appreciate Partners for Healthy Pets (PHP) for the steady, consistent information. It’s incredibly valuable and written in a soft, professional manner that we can use,” says multi-practice owner Dr. Vince Obsitnik of The Animal Medical Clinic of Peachtree City and Fairburn, GA. Ms. Jan McAfee, the practices’ receptionist and computer specialist agrees, “I’ve watched many of Healthy been very helpful. We’re redoing our website and using many suggestions from the site.”

The PHP training videos on internet marketing were especially useful for Jan. “They made me aware of what people want, taught me about human behavior and how to connect with people.” She adds, “I wish I had watched them before I got started on our practice website. It would have been easier!”

Dr. Obsitnik and his team are one of the many practices signed up for the Partners for Healthy Pets Practice Enrollment Program. Among the benefits of this program is this monthly practice newsletter. “When we get the [PHP] monthly newsletter, I meet with Jan and we decide on how we want to use the content,” says Dr. Obsitnik. In February, Jan used the PHP Facebook posts to promote their dental month discount. She thought the graphics and tie-in between Valentine’s Day, dental health and bad breath resonated with clients. “It’s hard to get information, but Partners for Healthy Pets provides good information on their website and on a monthly basis in the newsletter,” says Jan.

For more helpful tips from Dr. Obsitnik and Ms. McAfee, click here.

Partners for Healthy Pets is dedicated to ensuring that pets receive the preventive healthcare they deserve through regular visits to a veterinarian. We are committed to working with you to enhance the health of your patients and your practice. Learn more about all the tools available to your practice in the Partners for Healthy Pets Resource Toolbox at

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