June 2017

Who wants to do hard work in the lazy days of summer?

Not us!

We have a gift for you – which means it’s complimentary, free, of no charge! – that will make your summer a lot easier.

In January, we announced a collaborative program between PHP and the Veterinary Medical Association Executives (VMAE) to implement the concept of forward booking in all veterinary practices in the U.S. and Canada. 48 veterinary medical associations officially pledged to promote the Ready. Set. Go! Forward Booking Campaign, and your VMA is likely on the list.

Forward Booking

We believe this initiative will have a significant impact on the health of your patients and your practice. It focuses on the importance of forward booking, which simply means scheduling all patients’ next appointments before they leave your practice, regardless of the reason for their current visit. This includes medical progress exams and preventive healthcare exams.

Forward booking ensures your patients receive the highest quality care at the right time. The traditional way to schedule appointments for your clients is costly, time-consuming, and only 30% of your clients will respond.

Forward Booking

You have probably been hearing about and maybe even considering implementing forward booking in your practice, but are not quite sure how to get started. With this program, you will have a straightforward, step-by-step process that provides the entire practice team with the skills necessary to be successful.

How do you get started?
  • Visit the Forward Booking page. Review and download, THE KEY TO FORWARD BOOKING APPOINTMENTS: Unlock the Potential of a Best Practice for Your Practice, an easy roadmap to the suite of forward booking tools.
Forward Booking
  • Check out the recorded webinar, “Why Forward Booking?” with preeminent veterinary consultant Karen Felsted, CPA, MS, DVM, CVPM, CVA, It’s a great resource, available 24/7 (at no cost) to learn more about why forward booking supports healthy pets and healthy practices. It’s a great tool to use in training your practice team to help them understand the importance of their role as advocates for forward booking in your practice.

Let us help YOU see more pets!

In the June monthly practice newsletter, let’s talk to clients about the importance of good nutrition in preventive care. Here you’ll find ready-to-use Facebook posts, tweets and practice website/newsletter content, all created with you in mind! You can take the ready-to-use content and use it...word for word! Let us help you motivate your clients to schedule their pet’s yearly checkups.

Pet nutrition

Many clients are overwhelmed and confused when it comes to choosing an appropriate food for their pet. They may get opinions from breeders, the internet, TV and superstore employees. But research repeatedly shows that clients value your opinion about their pet’s nutrition the most.

Pet owners want to do what’s right when it comes to preventive care. And nutrition is no exception! Does the food they feed meet all of their pet’s nutritional needs? It’s time to check in with your clients and find out.

It’s time to connect with all of your clients (especially those inactive clients you haven’t seen in 14 months or longer) to promote preventive care. All patients can benefit from a discussion with their owners about nutrition as part of their yearly checkup. Do you want free access to a proven program to reengage your inactive clients? Check out Partners for Healthy Pets Inactive Client Reminder Program!

Word for Word

Here are June’s Facebook posts, tweets and copy for your practice website that you can copy “word for word.” They’re designed to motivate your clients to schedule their pet’s yearly checkup with you.

Copy and paste this month’s Facebook posts onto your own page.

Engage clients with this month’s tweets.

Use this month’s website copy online or in your practice newsletter.

Click here for print ad templates, digital banner ads, our public service announcement video and other useful tools your practice can utilize to promote preventive care.

Campaign In Action: New Training Videos on PHP Website!

Check out the new PHP training videos for your healthcare team on the PHP website! The very brief videos (two minutes or less!) show the various touch points available in any practice during a preventive healthcare visit to discuss forward booking with pet owners. From veterinarian to technician to the front desk staff, the videos demonstrate short conversations your staff can have with pet owners about the importance of forward booking and how vital it is to their pets’ health. Each video provides team training discussion questions and sample “words that work,” including ways to overcome typical barriers your team may encounter when talking about forward booking with pet owners. Click here to access the five videos.

Greeting Clients at the Front Desk Staff Huddle
Peer-to-Peer Support & Tips
Doctor in the Room Checking Out & CLient Communication

Success Stories

Read how other practices put the Partners for Healthy Pets Resource Toolbox to work.

When asked to describe the Partners for Healthy Pets website, Dr. Katie Roberts of Lone Mountain Veterinary Hospital says, “It’s a goldmine for us.” Dr. Roberts has been an associate veterinarian for over five years at the Carson City, NV practice and says preventive healthcare has been a priority for years. “For the past two years, our hearts have been in [developing] a wellness plan,” says Roberts, “and I want to pioneer it.”

Dr. Roberts thought the Partners for Healthy Pets website was a good way to get the process started. As she says, “it was so great to find.” She has reviewed the team training videos and has plans for monthly staff training. Together, with practice owner Margie Quirk, LVT, they have their sights set on aligning the staff and clients on the importance of preventive healthcare. “We’re always trying to educate clients. The more they know, the better the clients they are,” says Dr. Roberts, “we believe so strongly about preventive medicine.” Why put in so much effort? “It’s better to catch things earlier because it improves the pet’s quality of life and life span.”

Get inspired! Read more from practices that have seen success using the Partners for Healthy Pets tools and resources.
Partners for Healthy Pets is dedicated to ensuring that pets receive the preventive healthcare they deserve through regular visits to a veterinarian. We are committed to working with you to enhance the health of your patients and your practice. Learn more about all the tools available to your practice in the Partners for Healthy Pets Resource Toolbox at www.partnersforhealthypets.org.
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