July 2019

Communicating that You Care...

Communicating that you care
Research on pet owners shows that they are willing to make changes and embrace preventive healthcare visits, if they know it will benefit their pets. Unfortunately, research also shows that many pet owners do not completely understand the importance of preventive pet healthcare.

For pet owners to find value in the recommendations of veterinary professionals and be motivated by their advice, there must be effective communication between the healthcare team and pet owners.

We can help! Learn effective ways to proactively communicate with your clients and motivate them to embrace the importance of preventive healthcare. Find out how a few simple words can make a big difference in compliance. We offer training videos, role-play scripts and more that can be easily incorporated into a staff meeting focused on effective client communication.

Click here to find videos, scripts and more.

Take a 5-Minute Survey That Will Help Your Practice Team Improve Client Communication

Partners for Healthy Pets is currently collaborating with Dr. Jason Coe from the Ontario College of Veterinary Medicine. Dr. Coe is leading a research team studying current practices surrounding the communication of healthcare information between companion animal veterinarians and their clients.

Specifically, their goal is to increase clients’ understanding of the value of preventive veterinary care by examining current practices and barriers in the communication of healthcare information. Interested? PHP and Dr. Coe are asking for your assistance with this study by completing a quick, 5-minute online survey.

By participating in this survey, practices will receive a concise summary of the survey results, which will:
  • Help practices build relationships with their clients by identifying information gaps between what they think clients want and what clients actually want to know about preventive care and the sharing of health information
  • Provide insight into what information clients find valuable when making decisions about preventive care and how clients prefer to receive this information to promote greater client engagement
  • Provide ideas for sharing health information with clients in a way that promotes client satisfaction

Take the survey here! Ontario Veterinary College Survey

Let us help YOU see more pets!

In the July practice newsletter, let’s talk to clients about the importance of the cardiovascular system. Here you’ll find ready-to-use Facebook posts, tweets and practice website/newsletter content, all created with you in mind! You can take the ready-to-use content and use it...word for word! Let us help you motivate your clients to schedule their pet’s yearly checkups.

Healhty Heart

You are the expert when it comes to keeping a patient’s heart healthy. During a patient’s physical exam, auscultation can catch murmurs or arrhythmias. You have the medical knowledge to diagnose not only cardiac disease, but also to successfully manage it for years with regular patient monitoring.

It’s time to connect with all of your clients (especially those inactive clients you haven’t seen in 14 months or longer) to promote preventive care. All patients can benefit from a discussion with their owners about heart health as part of their yearly checkup.

Word for Word

Here are July’s Facebook posts, tweets and copy for your practice website that you can copy “word for word.” They’re designed to motivate your clients to schedule their pet’s yearly checkup with you.

Copy and paste this month’s Facebook posts onto your own page.

Engage clients with this month’s tweets.

Use this month’s website copy online or in your practice newsletter.

Click here for print ad templates, digital banner ads, our public service announcement video and other useful tools your practice can utilize to promote preventive care.

Success Stories

Partners for Healthy Pets is dedicated to ensuring that pets receive the preventive healthcare they deserve through regular visits to a veterinarian. We are committed to working with you to enhance the health of your patients and your practice. Learn more about all the tools available to your practice in the Partners for Healthy Pets Resource Toolbox at www.partnersforhealthypets.org.
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