July 2017

Pet owners don’t care about how much you know until they know how much you care.

This powerful statement is one of the cornerstones of successful veterinary practice. It’s also the basis of Partners for Healthy Pets’ Inactive Client Re-engagement Reminder Program and has shown to be highly effective in bringing lapsed clients back to veterinary practices. The extraordinary program results have been recently published in an American Animal Hospital Association-American Veterinary Medical Association White Paper, “A New Reminder Program Available to Veterinary Practices that Re-engages Inactive Clients and Delivers the Benefits of Preventive Care.” The program motivated a large population of previously inactive patients (126,576 total patients), to reconnect to 1,612 participating practices and begin receiving essential services needed for optimum health and wellbeing.

PHP is providing you with an opportunity to utilize emails from this program that offer proven success in re-engaging clients who have been absent from their veterinary practices.

Inactive Client Program - CatsInactive Client Program - Dogs

Give all of your MIA patients an opportunity to receive the care they need and deserve. Check it out today!

Let us help YOU see more pets!

In the July monthly practice newsletter, let’s talk to clients about the importance of the cardiovascular system. Here you’ll find ready-to-use Facebook posts, tweets and practice website/newsletter content, all created with you in mind! You can take the ready-to-use content and use it...word for word! Let us help you motivate your clients to schedule their pet’s yearly checkups.

Healhty Heart

You are the expert when it comes to keeping a patient’s heart healthy. During a patient’s physical exam, auscultation can catch murmurs or arrhythmias. You have the medical knowledge to diagnose not only cardiac disease, but also to successfully manage it for years with regular patient monitoring.

It’s time to connect with all of your clients (especially those inactive clients you haven’t seen in 14 months or longer) to promote preventive care. All patients can benefit from a discussion with their owners about heart health as part of their yearly checkup.

Word for Word

Here are July’s Facebook posts, tweets and copy for your practice website that you can copy “word for word.” They’re designed to motivate your clients to schedule their pet’s yearly checkup with you.

Copy and paste this month’s Facebook posts onto your own page.

Engage clients with this month’s tweets.

Use this month’s website copy online or in your practice newsletter.

Click here for print ad templates, digital banner ads, our public service announcement video and other useful tools your practice can utilize to promote preventive care.

Campaign in Action: Our last CE session of 2017 is this month and you don’t want to miss it!

We have a cutting-edge continuing education event, “We’re at a Tipping Point: Believe You Can Achieve,” at the upcoming AVMA Convention in Indianapolis on Sunday, July 23, 9-11:50 a.m. Join award-winning speakers Karen E. Felsted, CPA, MS, DVM, CVPM, CVA and Karyn Gavzer, MBA, CVPM as they bring you comprehensive solutions and changes that practices can implement immediately. Topics that will be covered include:
  • The need for forward booking in your practice
  • Reactivating inactive clients
  • Retaining current clients
  • Developing a champion in your practice
It’s a new, case-based workshop focused on practical strategies that have demonstrated success in bringing in and holding onto the kind of clients you want. It’s your last chance to attend this great event! To register, click here. See you there!

Partners for Healthy Pets is dedicated to ensuring that pets receive the preventive healthcare they deserve through regular visits to a veterinarian. We are committed to working with you to enhance the health of your patients and your practice. Learn more about all the tools available to your practice in the Partners for Healthy Pets Resource Toolbox at www.partnersforhealthypets.org.
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