July 2014

Our Advertising Campaign to Pet Owners

We’re talking to your clients about the importance of yearly checkups and encouraging them to come see you!

Partners for Healthy Pets launched a national consumer ad campaign to bring more clients to your practice for yearly checkups and preventive care. The campaign includes TV, print, digital and public relations – all designed to communicate the value of yearly checkups.

Advertising Campaign

Let us help YOU see more pets!

It’s the Partners for Healthy Pets monthly practice newsletter for July! We’re ready to help you promote preventive care with ready-to-use Facebook posts, tweets and copy for your practice website. You can take them “word for word” and use them to encourage your clients to schedule their pet’s yearly checkup with you.

This month, it’s all about thunderstorms, festivals and of course, fireworks! Let’s talk about pet behavior!


Consider these familiar scenarios:

An owner may not know that their dog, who is petrified of fireworks, can get relief from this fear. When the pet’s yearly checkup is scheduled, you can talk to the owner about desensitization techniques.

Another owner may assume their dog urinates on the floor “from excitement.” But as you know, this behavior may be due to a urinary tract infection.

An owner may think their senior cat is “grumpy.” When the cat comes for their yearly checkup, their physical exam may reveal arthritis. At this time, you can talk to the owner about improving the cat’s quality of life with analgesics and/or home modifications.

The majority of your clients want to do what’s best for their pets. But, it’s challenging for an owner to know if their pet’s behavior is:

  • Normal or abnormal?
  • Due to an underlying medical condition or a true behavioral problem?
  • Easy to resolve?

Because you have the medical expertise, you are the only one who can sort out behavioral issues in patients.

It’s time to check in with your clients and their pets. Contact all of your clients (especially those “inactive” clients you haven’t seen in 12-18 months) to schedule their pet’s annual checkup today to include a behavioral assessment.

Use the “Word For Word” section below to encourage your clients to make an appointment and keep connected with them on a regular basis.

Word for Word

Here are this month’s Facebook posts, tweets and copy for your practice website that you can use “word for word.” What does your practice need this month –Facebook or Twitter posts? A paragraph or two for your website? Take them! They’re designed to motivate your clients to schedule their pet’s annual checkup with you.

Click here for this month’s Facebook posts.
Click here for this month’s tweets.
Click here for this month’s website copy.

Does your practice need more? Click here for print ad templates, digital banner ads, our public service announcement video and other useful tools your practice can use to promote preventive care!

The Campaign in Action

What people are saying about the campaign

Bloggers are spreading the word about preventive care and the importance of annual checkups for pets—and their readers are all ears!

Lorie Houston, DVM, wrote a wonderful article about the campaign, highlighting the importance of preventive care, and reminding her readers to schedule their appointments today. Many people tweeted the article or posted it on Facebook, helping to share the important message with an even broader social network.

Click here to read the article and share it with your clients!

Campaign in Action
Karyn Gavzer, MBA, CVPM

Come visit Partners for Healthy Pets at the AVMA Convention, July 25-29, in Denver! Be sure to stop by Booth 1120 to learn more about our free resources designed to help you see more pets, more often! Also, don’t forget to register for the Words that Work: better preventive healthcare begins with a conversation workshop, hosted by noted speaker, Karyn Gavzer, MBA, CVPM, on Sunday, July 27, from 8:00AM – 6:00PM at the Convention Center, Room 407.

Success Stories

Read how other practices put the Partners For Healthy Pets Resource Toolbox to work.

Have you been hearing about monthly payment plans, but aren’t sure if they’re right for your practice?

The answer is, they are!

Any practice can benefit from implementing a monthly payment preventive healthcare plan because they help owners better budget for their pet’s health. Evidence shows these owners increase their openness to routine visits and provide more consistent care for their pets.

Partners for Healthy Pets can help you put into effect a monthly payment preventive healthcare plan that is as easy as 1-2-3. We’ve created a simple, step-by-step process that guides you from beginning to end. Developed by experts in the field, you now have what you need to make it happen in your practice.

Success Story

“For any practice that that is considering healthcare plans, I recommend downloading the healthcare plan tools from the Partners website as a first step,” says Dr. Scott Delaney of Oakhurst Veterinary Hospital in Oakhurst, NJ.

Partners for Healthy Pets provides several online resources for veterinary practices to develop preventive pet healthcare plans. Materials include an Overview document (describes the benefits and key elements of preventive healthcare plans), an Implementation Manual (how to design and manage a plan), worksheets, a team-training manual and a slide presentation (for team training purposes).

To learn more on how Dr. Delaney utilized the Partners for Healthy Pets Preventive Pet Healthcare Plan tools in his practice, click here.


Partners for Healthy Pets is dedicated to ensuring that pets receive the preventive healthcare they deserve through regular visits to a veterinarian. We are committed to working with you to enhance the health of your patients and your practice. Learn more about all the tools available to your practice in the Partners for Healthy Pets Resources Toolbox at www.partnersforhealthypets.org

Click here to unsubscribe. © 2018 American Veterinary Medical Foundation. All rights reserved.