January 2017

Making Your Practice More Feline-Friendly In the New Year

Feline-Friendly Practice
We understand that delivering veterinary services to cats is a different breed of care because a visit to the practice is often stressful for a cat, which can make cat owners reluctant to bring them in.

To address this potentially traumatic experience for the cats and owners, some practices have tailored their services to exclusively care for cats. But we all want to provide comfort to our feline patients and their owners, don’t we?

Wherever your practice falls, we have the tools and resources to help your practice maintain or develop a strong emphasis on felines.

Click here to find tools and resources developed by AAFP and the CATalyst Council.

Let us help YOU see more pets!

In the January monthly practice newsletter, our focus is on kidney and urinary tract health. You’ll find Facebook posts, tweets and copy for your practice website or newsletter that encourage pet owners to start the new year off right by taking better care of themselves and their pets!

How many of your clients know that 75% of their pet’s kidney function must be lost before there is a substantial increase in their blood work?

How many of your clients understand that kidney (renal) failure is not the same as the inability to make urine? Most pets with renal failure make large volumes of urine to try to remove the waste products that are building up in their blood. This apparent contradiction between the large volume of urine produced and loss of kidney function is often confusing and misleading for pet owners.

Use the social media and website content in the next section to educate your clients about the benefit of preventive healthcare when it comes to kidney and urinary tract health.
Kidney and Urinary Tract
Which patients are due for their yearly checkup? Check your files then contact all of your clients you haven’t seen in over a year. You want to remind them to schedule their pet’s annual exam because a yearly checkup guarantees these pets are getting the highest quality of care.

Word for Word

Here are January’s Facebook posts, tweets and copy for your practice website that you can use “word for word”. They are designed to encourage your clients to schedule their pet’s yearly checkup with you.

Copy and paste this month’s Facebook posts onto your own page.

Engage clients with this month’s tweets.

Use this month’s website copy online or in your practice newsletter.

Click here for print ad templates, digital banner ads, our public service announcement video and other useful tools your practice can utilize to promote preventive care.

Campaign in Action: A New Year’s Gift
For Your Veterinary Practice

The New Year kicks off with a better bargain than a post-holiday sale -- a ready-to-go toolkit that provides an easy way to implement forward booking into veterinary practices nationwide.

Veterinary Medical Association Executives (VMAE) has collaborated with us on a forward booking program that can have a significant impact on the health of patients and practices. Forward booking simply means scheduling all patients’ next appointments before they leave the practice, regardless of the reason for their current visit. This includes medical progress exams and preventive healthcare exams.
Forward Booking
The Ready. Set. Go! Forward Booking Campaign is a collective initiative primarily driven through state veterinary medical organizations that focuses on the importance of forward booking. You and your veterinary healthcare team can access a free, straightforward, step-by-step program to start forward booking in your practice at www.partnersforhealthypets.org/forward_booking.aspx. We provide you with a suite of resources to train your entire practice team to develop the skills necessary to be successful. We also offer materials to actively promote forward booking in your practice with “Don’t forget to book my next appointment” buttons and professionally designed downloadable posters.

Get started today!

Success Stories

Read how other practices put the PHP Resource Toolbox to work.

When asked to describe the Partners for Healthy Pets website, Dr. Katie Roberts of Lone Mountain Veterinary Hospital says, “it’s a goldmine for us.” Dr. Roberts has been an associate veterinarian for over five years at the Carson City, NV practice and says preventive healthcare has been a priority for years. “For the past two years, our hearts have been in [developing] a wellness plan,” says Roberts, “and I want to pioneer it.”
Success Stories
The Lone Mountain Veterinary Hospital team
Dr. Roberts thought the Partners for Healthy Pets website was a good way to get the process started. As she says, “it was so great to find.” She has reviewed the team training videos and has plans for monthly staff training. Together, with practice owner Margie Quirk, LVT, they have their sights set on aligning the staff and clients on the importance of preventive healthcare. “We’re always trying to educate clients. The more they know, the better the clients they are,” says Dr. Roberts, “we believe so strongly about preventive medicine.” Why put in so much effort? “It’s better to catch things earlier because it improves the pet’s quality of life and life span.”

Get inspired! Read more from practices that have seen success using the Partners for Healthy Pets tools and resources.

Partners for Healthy Pets is dedicated to ensuring that pets receive the preventive healthcare they deserve through regular visits to a veterinarian. We are committed to working with you to enhance the health of your patients and your practice. Learn more about all the tools available to your practice in the Partners for Healthy Pets Resource Toolbox at www.partnersforhealthypets.org.
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