February 2015

Our Advertising Campaign to Pet Owners

We’re talking to your clients about the importance of yearly checkups and encouraging them to come see you!

Partners for Healthy Pets launched a national consumer ad campaign to bring more clients to your practice for yearly checkups and preventive care. The campaign includes TV, print, digital and public relations – all designed to communicate the value of yearly checkups.

Advertising Campaign

Let us help YOU see more pets!

It’s your February monthly practice newsletter! And February means love. And kisses. And wouldn’t you prefer kisses from patients whose owners take care of their pets’ teeth? That’s why this month, the spotlight is on dental care!

Pet Nutrition

Here you’ll find ready-to-use Facebook posts, tweets and copy for your practice website. You can take them “word for word” and use them to educate your clients about the importance of yearly checkups (including a dental assessment) for their pets.

Many owners may not realize that their furry friends are at risk for serious medical diseases when their oral cavity is not annually examined. So it’s time to check in with all of your clients (especially those inactive clients you haven’t seen in 12-18 months) to promote the critical importance of a yearly checkup. You are the only one who can perform a comprehensive oral exam and provide accurate facts and recommendations for their pets’ well being.

Use the “Word For Word” section below to motivate your clients to make an appointment for their pet’s yearly checkup.

Word for Word

Here are February’s Facebook posts, tweets and copy for your practice website that you can use “word for word”. What does your practice need–Facebook posts or tweets? A paragraph or two for your website? Take them! They’re designed to encourage your clients to schedule their pet’s yearly checkup with you.

Click here for this month’s Facebook posts.
Click here for this month’s tweets.
Click here for this month’s website copy.

Does your practice need more? Click here for print ad templates, digital banner ads, our public service announcement video and other useful tools your practice can use to promote preventive care!

The Campaign in Action

What people are saying about the campaign

To see updates on our consumer advertising campaign and preventive pet care in the news, click here.

Campaign in Action
The Partners for Healthy Pets PSA was aired during the New Year’s Eve show on CNN with Kathy Griffin and Anderson Cooper.

Success Stories

Read how other practices put the Partners for Healthy Pets Resources to work.

“If I had to rely on doctors for website content, I’d still be waiting,” says Heidi Nelson, practice manager for Driggs Veterinary Clinic in Driggs, Idaho. Heidi has been practice manager for 11 years in this three-doctor practice and is chief executive of their social media marketing.

Heidi’s practice is one of thousands that use the Partners for Healthy Pets monthly e-newsletter, filled with ready-to-use Facebook posts, tweets and content for a practice’s website or newsletter. “All of the content is good and newsworthy,” says Heidi, “and so easy to use!”

For a few fast, easy tips for your practice from Heidi, click here.

Success Stories
Pictured above: Owner Dr. Don Betts, Dr. Sarah Griffel-Thompson, and Dr. Josh Bell of Driggs Veterinary Clinic, Driggs, ID.
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