December 2015

Hey! Look what you missed on our Facebook page,
Pet Wellness Pulse!

Our Facebook page, Pet Wellness Pulse, is your go-to source for credible posts to share every day with your clients on canine and feline health and other fun and interesting topics. Please follow us and share our content with pet owners. It can even be customized! Below are some great posts from our page that you may have missed.

Pet Wellness Plus - arthritis

Pet Wellness Plus - being kneaded

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In the December monthly practice newsletter, our focus is on the importance of keeping patients fit, trim and healthy during the holiday season. You’ll find Facebook posts, tweets and copy for your practice website or newsletter that highlight why overindulging pets with food during the season is not a good idea!

How many of your clients know if a ten-pound cat ate just one ounce of cheddar cheese, it would be the same as if a person ate three and a half hamburgers? You and your team may know this fact, but your clients probably have no idea that those extra calories expand a waistline, putting a pet’s health at risk.

Use the social media and website content in the next section to educate your clients about the importance of keeping their pets at an ideal body weight with an appropriate body condition score. Your veterinary practice team members are the only ones who can accurately assess a patient’s health status and discuss the importance of preventive healthcare with their owners.

Pet Obsesity

Which patients are due for their yearly checkup? Check your files then contact all of your clients you haven’t seen in over a year. You want to remind them to schedule their pet’s annual exam because a yearly checkup guarantees these pets are getting the highest quality of care.

Word for Word

Here are December’s Facebook posts, tweets and copy for your practice website that you can use “word for word.” They focus on the importance of keeping a pet at an appropriate weight year-round and why a pit stop at your practice’s scale is crucial this time of year.

Copy and paste this month’s Facebook posts onto your own page.

Engage clients with this month’s tweets.

Use this month’s website copy online or in your practice newsletter.

Click here for print ad templates, digital banner ads, our public service announcement video and other useful tools your practice can use to promote preventive care.

Want additional Facebook posts on a bunch of topics that you can immediately share with your clients? Like our Facebook page, Pet Wellness Pulse! If you would like new content every day, click on our page every day. Remember, unless you regularly share Pet Wellness Pulse posts with your clients, not all of our posts will automatically show up in your practice newsfeed. So whenever you want new content, click on Pet Wellness Pulse to get it!

Campaign in Action

What people are saying about the campaign

Explore updates on our pet owner advertising campaign and preventive pet care in the news.

Ben Franklin
Partners for Healthy Pets digital video campaign outperforms successful 2014 results

Success Stories

Read how other practices put the Partners for Healthy Pets Resource Toolbox to work.

The Colorado Veterinary Medical Association (CVMA) is a model and active Partners for Healthy Pets associate member.

“We try to walk the talk,” says Ralph Johnson, Executive Director of the CVMA since 2000. “We’ve reviewed all of the PHP tools and we try to use every venue of ours to promote the PHP message that yearly checkups are essential to all patients’ health.” The CVMA has used PHP videos at conventions and published articles about preventive healthcare in member communications. The association has also featured practice communication experts such as Drs. Jason Coe, Karen Felsted and Ms. Karyn Gavzer who have developed their message around the PHP initiative.

Success Stories
CVMA Executive Director,
Ralph Johnson and Sophie

The CVMA encourages its members to utilize PHP tools. When asked if any particular resource stands out, Mr. Johnson replies, “We’re enthused about the forward booking initiative and how effective it can be to practices.” He also adds that Michael Warren’s social media tools on the PHP website have been useful for CVMA as well as its members. Dr. Warren has lectured for CVMA and is hosting a webinar series for the association.

While on the topic of social media, Mr. Johnson says the PHP Facebook page, Pet Wellness Pulse, is also an effective strategy to help practices. “We share the posts on our page, remind our members about it and show how easy it is to incorporate it into their strategy to connect with new and existing clients.” For more insight from CVMA Executive Director, Ralph Johnson, click here.

Get inspired! Read more from practices that have seen success using the PHP tools and resources.

Partners for Healthy Pets is dedicated to ensuring that pets receive the preventive healthcare they deserve through regular visits to a veterinarian. We are committed to working with you to enhance the health of your patients and your practice. Learn more about all the tools available to your practice in the Partners for Healthy Pets Resource Toolbox at

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