April 2016

Forward Booking: See more patients, more often!

Research shows that practices that book their patients’ next visits before they leave the office see more patients, more often! Forward booking is ‘best practice’ when it comes to seeing more of your patients which results in pets receiving high quality care.

But how do you start the conversation? Click here for a full range of materials to help you start the forward booking conversation and communicate the value with your practice team and clients.

Forward Booking

Let us help YOU see more pets!

Flea and Tick Prevention

It’s your April monthly practice newsletter! As always, we’ve taken out all of the guesswork for you. Here you’ll find ready-to-use Facebook posts, tweets and copy for your practice website or newsletter. You can copy them “word for word” to educate your clients about the importance of yearly checkups for their pets.

This month, let’s focus on flea, tick and internal parasite prevention!

Fleas, ticks and internal parasites go hand-in-hand in veterinary medicine. Doesn’t it seem like flea allergy dermatitis tops the rule-out list for patients with skin problems? Isn’t a tick-borne disease most commonly suspected for every patient with non-specific signs, such as intermittent lameness, lethargy or loss of appetite?

Unfortunately, your clients may think their pet’s general ailments are caused by the weather or old age and not give them a second thought. That’s why it’s up to you to encourage your clients to schedule their pet’s annual checkup. You are the only one who can obtain a detailed history, perform a thorough physical exam, run the right screening tests and discuss flea, tick and internal parasite prevention with expertise.

It’s time to check in with all of your clients (especially those inactive clients you haven’t seen in 12-18 months) to promote preventive care. All patients can benefit from a discussion with owners about flea, tick and internal parasite exposure as part of their yearly checkup.

Word for Word

Here are April’s Facebook posts, tweets and copy for your practice website that you can copy “word for word.” They focus on the importance of heartworm disease prevention for your patients.

Copy and paste this month’s Facebook posts onto your own page.

Engage clients with this month’s tweets.

Use this month’s website copy online or in your practice newsletter.

Click here for print ad templates, digital banner ads, our public service announcement video and other useful tools your practice can use to promote preventive care.

Campaign in Action

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Campaign in Action

In 2014, we worked with Vetstreet to develop a pilot program aimed at getting lapsed patients back in to see their veterinarian for needed services. Because of the tremendous success of the pilot, we re-launched the program and it is now available to all practices and is completely free! Practices agree to participate; after that, everything is automated. Current Vetstreet subscribers can enroll through their administrative portals. All other practices can enroll via PHPExclusiveOffer.com or by calling Vetstreet at 888.799.8387.

Success Stories

How to Increase the Emphasis on Preventive Healthcare in Your Practice: Practice makes the message loud and clear with a compelling website and united team philosophy

You can tell a lot about a veterinary practice’s values by their website. Town & Country Veterinary Services of Hastings, MN is no exception.

Drs. Julie and Jon Woodman have owned Town & Country Veterinary Services for 18 years and preventive healthcare is one of their top priorities. “We’d rather see happy, healthy pets. If we can keep them alive longer, it is best for the practice, the team and the owner. It’s a win for all.”

Their commitment to preventive healthcare is evident on their website, towncountryvet.com. One of the primary sections on their practice’s homepage is strictly dedicated to Partners for Healthy Pets (PHP) and the importance of yearly checkups.

Success Stories
Dr. Julie Woodman learned about PHP when she attended the 2014 AVMA convention in Denver and enrolled their clinic in the Practice Enrollment Program. She uses this monthly newsletter for website content and Facebook posts.

What’s the most important part to educating clients on preventive healthcare? Dr. Woodman answers, “We talk about it in every appointment. The receptionist talks about it. The technician talks about it. Pet owners need to hear it more than once.” She adds, “Some owners will connect with certain members of the team, like our receptionist or technician, and suddenly hear the message loud and clear.” Dr. Woodman says they make sure their whole team is aligned and consistent with the preventive healthcare message.

The results of Dr. Woodman’s efforts are obvious. She says, “Much of our preventive healthcare is focused on preventing tick-borne diseases so we talk a lot about tick preventatives. We also put emphasis on heartworm prevention, so we don’t see a lot of it. We haven’t had to treat heartworm disease in a couple of years.”

To read more tips from Dr. Julie Woodman, click here.

Partners for Healthy Pets is dedicated to ensuring that pets receive the preventive healthcare they deserve through regular visits to a veterinarian. We are committed to working with you to enhance the health of your patients and your practice. Learn more about all the tools available to your practice in the Partners for Healthy Pets Resource Toolbox at www.partnersforhealthypets.org.

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