November 2018

Forward Booking is Best Practice for Your Practice

Forward Booking is scheduling ALL patients’ next appointments before they leave your practice, regardless of the reason for their current visit. Many veterinary practices do a great job of this when it comes to medical rechecks. However, the veterinary profession often falls short when it comes to forward booking preventive healthcare checkups. According to the 2014 Veterinary Hospital Managers Association Insiders’ Insights Report and the 2013 American Animal Hospital Association State of the Industry Report, less than 3% of practices “always” forward book annual or semi-annual exams.

Why does this matter for healthy pets? Forward booking preventive healthcare appointments results in the following:
  • Healthier pets and healthier practices
  • Pet owner convenience
  • Improved patient care
  • A better bond between pet owner and practice
  • Team satisfaction
Forward Booking helps your patients and your practice. When you see patients at the right time, they can get the care they need and deserve. For instance, you can identify health issues earlier, check on heartworm/flea & tick preventive status, identify important changes in the pet’s household and educate pet owners about current topics that affect the health of their furry friend. It’s all about prevention!

Forward Booking

Many practices worry about client pushback to forward booking, but the 2015 American Animal Hospital Association State of the Industry Report stated 6 out of 10 pet owners “will readily say yes” to forward booking their pet’s annual or semi-annual checkups. Remember, clients are used to doing this for themselves, i.e. their dentist, doctor, hair stylist. Odds are, you didn’t leave your last dental cleaning without booking your next visit!

Forward Booking

You have probably been hearing about and maybe even considering implementing forward booking in your practice, but are not quite sure how to get started.

We can help!


Visit Partners for Healthy Pets. Review and download, THE KEY TO FORWARD BOOKING APPOINTMENTS: Unlock the Potential of a Best Practice for Your Practice, an easy roadmap to Partners for Healthy Pet’s (PHP) suite of forward booking tools for your practice. You are on your way!

Let us help YOU see more pets!

In the November monthly practice newsletter, our focus is on the importance of yearly checkups for your patients. You’ll find Facebook posts, tweets and copy for your practice website or newsletter that highlight why yearly checkups are a necessary part of a pet’s care.

Recently, both feline and canine populations have experienced an increase in preventable diseases such as: diabetes, periodontal and heartworm disease. In fact, the American Heartworm Society estimates that 45% of dogs in the U.S. are not protected against heartworm! Unfortunately, the truth is many of your clients may not see the value in preventive healthcare.

Use the social media and website content in the next section to educate your clients about the importance of yearly, comprehensive checkups. Your veterinary practice team members are the only ones who can obtain a detailed history, perform a thorough physical exam, and discuss the best ways to keep patients well.

Yearly Checkups

Which patients are due for their yearly checkup? Check your files then contact all of your clients you haven’t seen in over a year. You want to remind them to schedule their pet’s annual exam because a yearly checkup guarantees these pets are getting the care they need and deserve.

Word for Word

Here are November’s Facebook posts, tweets and copy for your practice website that you can use “word for word”. They are designed to encourage your clients to schedule their pet’s yearly checkup with you.

Copy and paste this month’s Facebook posts onto your own page.

Engage clients with this month’s tweets.

Use this month’s website copy online or in your practice newsletter.

Click here for print ad templates, digital banner ads, our public service announcement video and other useful tools your practice can utilize to promote preventive care.

Campaign In Action: Training Videos on
PHP Website!

Check out the training videos for your healthcare team on the PHP website! The very brief videos (two minutes or less!) show the various touch points during a typical preventive healthcare visit to discuss forward booking with clients. From veterinarian to technician to the front desk staff, the videos demonstrate short conversations your staff can have with pet owners about the importance of forward booking and how vital it is to their pets’ health. Each video provides team training discussion questions and sample “words that work,” including ways to overcome typical barriers your team may encounter when talking about forward booking with pet owners. Click here to access the five videos.

Greeting Clients at the Front Desk Staff Huddle
Peer-to-Peer Support & Tips
Doctor in the Room Checking Out & CLient Communication
Partners for Healthy Pets is dedicated to ensuring that pets receive the preventive healthcare they deserve through regular visits to a veterinarian. We are committed to working with you to enhance the health of your patients and your practice. Learn more about all the tools available to your practice in the Partners for Healthy Pets Resource Toolbox at www.partnersforhealthypets.org.
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