May 2019

Jumpstart Your Practice Online:
Build a Dynamic Online Presence

Monthly Preventive Healthcare Plans

Research has shown that pet owners rely heavily on the internet to help them evaluate and choose veterinary care providers. Because of this, it is essential that every practice has an effective web presence.

On the PHP website, you will find tools that can help you create a dynamic, practice website that is a “client attracting machine.” The site also provides you with the skills you need to become more social media savvy.

Click here to view a short video explaining how to use the simple, step-by-step approach put together by PHP and DVMElite.

Let us help YOU see more pets!

Healthy bones, joints and muscles
In the May/June practice newsletter, let’s talk about bone, muscle and joint health. Here you’ll find ready-to-use Facebook posts, tweets and practice website/newsletter content, all created with you in mind! You can take the ready-to-use content and use it…word for word! Let us help you motivate your clients to schedule their pet’s yearly checkups.

May is a good month for long dog walks. It’s also a time for cats to jump on kitchen counters to try to eat those freshly cut flowers! What happens when pets stop doing these things? Clients may think, “My cat is finally trained” or “it’s old age” and not give it a second thought. But what if the reason is a musculoskeletal disease?

Musculoskeletal disease affects pets of all ages, at any time. That’s why it’s up to you to encourage your clients to schedule their pet’s yearly checkup. You are the only one who can ask the detailed questions for an accurate history, perform a thorough physical exam (including palpation of bones, muscles and joints), and run the right tests. You are the expert when it comes to your patients’ care and wellbeing.

It’s time to check in with all of your clients (especially those inactive clients you haven’t seen in over 14 months) to promote preventive care. Use the “Word for Word” section below for Facebook posts, tweets and website/newsletter copy to encourage your clients to schedule annual exams for their pets.

Word for Word

Here are May’s Facebook posts, tweets and copy for your practice website that you can copy “word for word.” They focus on the importance of musculoskeletal disease prevention for your patients.

Copy and paste this month’s Facebook posts onto your own page.

Engage clients with this month’s tweets.

Use this month’s website copy online or in your practice newsletter.

Click here for print ad templates, digital banner ads, our public service announcement video and other useful tools your practice can utilize to promote preventive care.

Success Stories

Read how other practices put the Partners for Healthy Pets Resource Toolbox to work.

Pictured above: Dr. Vince Obsitnik, multi-practice owner of The Animal Medical Clinic and Ms. Jan McAfee, receptionist/computer specialist.
“I appreciate Partners for Healthy Pets (PHP) for the steady, consistent information. It’s incredibly valuable and written in a soft, professional manner that we can use,” says multi-practice owner Dr. Vince Obsitnik of The Animal Medical Clinic of Peachtree City and Fairburn, GA. Ms. Jan McAfee, the practices’ receptionist and computer specialist agrees, “I’ve watched many of the videos and they’ve been very helpful. We’re redoing our website and using many suggestions from the site.”

The PHP training videos on internet marketing were especially useful for Jan. “They made me aware of what people want, taught me about human behavior and how to connect with people.” She adds, “I wish I had watched them before I got started on our practice website. It would have been easier!”

Dr. Obsitnik and his team are one of the many practices signed up for the Partners for Healthy Pets Practice Enrollment Program. Among the benefits of this program is this bi-monthly practice newsletter. “When we get the [PHP] newsletter, I meet with Jan and we decide on how we want to use the content,” says Dr. Obsitnik. “It’s hard to get information, but Partners for Healthy Pets provides good information on their website,” says Jan.

For more helpful tips from Dr. Obsitnik and Ms. McAfee, click here.
Partners for Healthy Pets is dedicated to ensuring that pets receive the preventive healthcare they deserve through regular visits to a veterinarian. We are committed to working with you to enhance the health of your patients and your practice. Learn more about all the tools available to your practice in the Partners for Healthy Pets Resource Toolbox at www.partnersforhealthypets.org.
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