March 2018

Newsletter Update

This newsletter will now be distributed on a bi-monthly schedule. Check out the PHP practice resources to access additional Facebook posts, tweets, graphics and website or newsletter content for your practice.

Reminder Program Re-engages Inactive Clients and Delivers the Benefits of Preventive Healthcare

Partners for Healthy Pets reminder program is available to veterinary practices at no cost!

Study results from the Partners for Healthy Pets’ (PHP) new inactive client reminder program has convincingly demonstrated the program’s ability to re-engage inactive clients with their veterinary practices. It was shown that within six months of implementing the program, participating veterinary practices:

  • Generated an average of 128 patient visits, from formerly inactive clients.
  • Had an overall 8.5% inactive-client response rate (the percentage of clients who responded to the email and brought their pets in for an appointment), which is considered high by overall industry standards.
  • Showed overall outstanding results with cat owners, owners of senior pets and long-term inactive owners.
  • AND MOST IMPORTANTLY, all of these pets are now receiving the preventive healthcare that is so crucial to their wellbeing.
Inactive Client Program - Dogs and Cats Inactive Client Program - Cats
Driven by a mission to ensure pets receive the preventive healthcare they deserve through regular visits to a veterinarian, PHP designed a unique reminder program that addressed the need for bringing inactive clients back to veterinary practices since inactive clients are becoming increasingly common and their pets are not receiving essential healthcare.

“Most practices have many more inactive clients than they realize and that means many pets are not getting the preventive healthcare they need and deserve,” said Dr. Michael Cavanaugh, Chief Executive Officer of the American Animal Hospital Association (AAHA). “The program confirmed that a sizeable population of previously inactive patients could be reconnected to their practices to begin receiving important services needed for optimum health and wellbeing,” he added. PHP has now released the materials from this program free of charge online. Learn how you can start reconnecting with your lapsed clients today!

Let us help YOU see more pets!

Prevent Heartworm
March roars in like a lion and slips out like a lamb. In this edition of the monthly practice newsletter, our focus is heartworm disease prevention.

Pet owners may not realize that their furry friends (both indoor and outdoor) are at risk for heartworm disease so make sure all of your patients are on the books for their annual preventive healthcare checkup! By doing this, you establish your veterinary practice team as the experts on ALL components of keeping their pets healthy and happy!

In every issue of PHP’s monthly practice newsletter, you will find ready-to-use Facebook posts, tweets and copy for your practice website or newsletter. You can take them “word for word” and use them to educate your clients about the importance of annual checkups for their pets.

Use the social media and website content in the next section to educate your clients about the critical importance of heartworm disease prevention and preventive healthcare.

Word for Word

Here are March’s Facebook posts, tweets and copy for your practice website that you can use “word for word”. They focus on the importance of heartworm disease prevention for your patients.

Copy and paste this month’s Facebook posts onto your own page.

Engage clients with this month’s tweets.

Use this month’s website copy online or in your practice newsletter.

Click here for print ad templates, digital banner ads, our public service announcement video and other useful tools your practice can utilize to promote preventive care.

Campaign In Action

PHP study shows pet owners don’t hear what we think we tell them.
The good news: we can fix that!

A recent study conducted by Partners for Healthy Pets found that most dog and cat owners fail to recognize what actually happens during their pet’s physical exam and the importance of the veterinary services performed. More than five years of data compiled from staff and client survey responses determined that pet owners don’t always hear what veterinary healthcare team members think they communicate to them.

The study results further indicate that veterinary practices have a previously unrecognized opportunity to better communicate not only what is being done in a preventive healthcare exam, but also how the exam benefits the pet, and by extension, the pet owner.

The PHP study gathered data from practices that used PHP’s exclusive online survey tool, known as The Opportunity. The free tool is designed to help veterinary practices identify communication gaps between their healthcare teams and clients during a yearly exam.

To find out how The Opportunity survey tool works and how it can benefit to your practice, click here!

Success Stories

The Opportunity Survey: Helping Good Practices Become Even Better

The Cat Doctor, an all-feline AAHA practice in Philadelphia, utilized PHP’s Opportunity online survey tool to strengthen and improve an already successful practice that has been serving cat owners since 1983. The survey revealed a key communication gap to practice owner Diane Eigner, VMD, past-president of the AAFP. It was the response to The Opportunity survey question, “During a feline preventive healthcare visit to your practice, is a behavioral assessment performed at every exam, regardless of the pet’s age?” In the initial survey, Dr. Eigner’s clients concurred slightly less than half the time. In contrast, the healthcare team answered in the affirmative 78% of the time. This discrepancy caught Dr. Eigner’s attention because of the importance of providing a home environment that supports the cat’s unique behavioral characteristics. “Cat owners need to understand these feline behavioral characteristics and needs,” Dr. Eigner said, “otherwise the cat’s quality of life and relationship with its owner will suffer.” She added, “We found out from client survey responses that we could do a better job of explaining and discussing this very important aspect of cat ownership.”
Success Stories
Diane Eigner, VMD
Owner of The Cat Doctor
Philadelphia, PA
To read more of Dr. Eigner’s success story, click here!
Partners for Healthy Pets is dedicated to ensuring that pets receive the preventive healthcare they deserve through regular visits to a veterinarian. We are committed to working with you to enhance the health of your patients and your practice. Learn more about all the tools available to your practice in the Partners for Healthy Pets Resource Toolbox at www.partnersforhealthypets.org.
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