Forward Booking

About Forward Booking

Forward booking simply means scheduling ALL patients’ next appointments before they leave the practice after their current visit. This should be done for medical progress exams and for preventive healthcare exams. Forward booking ensures your patients receive the highest quality care at the right time.

Partners for Healthy Pets and Veterinary Medical Association Executives (VMAE) have designed the suite of tools below to help you implement forward booking in your practice. When you put all of the pieces together, the result is healthier patients and a healthier practice.

How do you get started?

Review and download, THE KEY TO FORWARD BOOKING APPOINTMENTS: Unlock the Potential of a Best Practice for Your Practice, a roadmap to the forward booking tools below. This guide provides a step-by-step outline of the tools to use to implement forward booking in your practice.

By utilizing these tools you will be able to...
Time to Complete
Success Stories
Tools & Resources

THE KEY TO FORWARD BOOKING APPOINTMENTS: Unlock the Potential of a Best Practice for Your Practice


Use THE KEY TO FORWARD BOOKING APPOINTMENTS: Unlock the Potential of a Best Practice for Your Practice as a roadmap to the forward booking tools below. When you put all the forward booking pieces together, the result is healthier patients and a healthier practice.



Forward booking “how-to” training guide,
Forward Booking Appointments: How to Fill Your Appointment Schedule


A 12-page training guide packed with everything you need to know about forward booking. The guide includes tips, examples of effective client-healthcare team conversations, and a “roles and responsibilities” checklist for every team member. Have your practice become a united front when it comes to booking ALL of your patients’ next appointments.



Forward Booking Communication Tips Training Video #1: Greeting Clients at the Front Desk


This less than 2-minute video demonstrates examples of how to effectively communicate about forward booking when clients first arrive at the practice.

Discussion questions are included in the video.

Supporting Materials


Forward Booking Communication Tips Training Video #2: Staff “Huddle”


This 3-minute video shows a short, informal team “huddle,” demonstrating how the management team communicates their support for forward booking and how the team members explain their perspectives.

Discussion questions are included in the video.

Supporting Materials


Forward Booking Communication Tips Training Video #3: Peer-To-Peer Support & Tips


This less than 2-minute video demonstrates how team members can provide peer-to-peer support that is important in implementing forward booking in a practice.

Discussion questions are included in the video.

Supporting Materials


Forward Booking Communication Tips Training Video #4: Doctor in the Exam Room


This 2-minute video gives a good example of how the practice veterinarian can help set expectations with the pet owner about forward booking by mentioning it at the end of the appointment.

Discussion questions are included in the video.

Supporting Materials


Forward Booking Communication Tips Training Video #5: Checking Out & Client Communication


This 2-minute video shows how the receptionist makes the next appointment for the pet before the client leaves the practice. The video demonstrates effective examples of how to handle client concerns and objections about forward booking.

Discussion questions are included in the video.

Supporting Materials


Forward Booking Communication Tips Training Video #6: End of Exam & Checking Out


This less than 2-minute video provides examples of effective ways for both the veterinarian and receptionist to talk about forward booking with clients and how to address client objections.

Be sure to download the accompanying discussion guide.



How to Implement Forward Booking in Your Practice webinar and coaching sessions with award-winning practice consultant Karen Felsted, DVM, CPA, MS, CVPM, CVA


Check out the webinar, “Why Forward Booking” and coaching sessions designed for veterinary practice teams. Learn why forward booking is a necessity in your practice and how your peers are overcoming barriers and sharing success stories on forward booking implementation.

For the webinar: http://www.vmaexecs.org/?page=WhyForwardBooking
For the coaching sessions: http://www.vmaexecs.org/?page=FelstedPractices



Keep forward booking top of mind for team and clients: Buttons


Need a reminder to book ALL of your patients’ future appointments before they leave your practice? Order buttons for your practice team to wear! Buttons are pre-packaged in a random mix of 5 dog and cat paw images. Orders of 25 or less buttons (5 packages or less) are free of charge and will be complimentary mailed to your practice or organization. Any additional buttons ordered, above the first 5 packs, will be charged $7.00/pack. Click here to order. Be sure to include the quantity of buttons, shipping address and phone number.



Keep forward booking top of mind for team and clients: Posters


Remind clients and team members that all patients’ next appointments should be on the books before they leave your practice. Download any (or all) of the four, high-resolution posters that can be framed in either an 8.5” X 11” or 11” X 14” format.