Press Releases and Publicity

Pet Owner Campaign Press Releases and Publicity

Press releases are excellent resources to reference when talking to both veterinary professionals and pet owners about the Special Care Instructions campaign and can serve as the starting point for articles and news content. Use them as written, or make them relevant to your membership by adding a quote from your organization’s leadership or tie to an upcoming event.

Press Releases and Publicity

Pet Owner Campaign Launch


Download the official  press release here.

Download the print ad image here.

  • Post the release as-is on your website under “News” or “Updates” with a thumbnail image of the print ad and links to the Partners for Healthy Pets professional website (www.partnersforheatlhypets.org) and consumer website (www.healthypetcheckup.org)
  • Include a campaign update in your next newsletter. Here is an example from the release that you can cut and paste into your newsletter. 

America’s veterinarians are taking aim at reducing the rate of preventable diseases among cats and dogs by urging pet owners to schedule veterinary checkups at least once per year. Many practicing veterinarians are seeing increases in pet obesity, diabetes, kidney disease, arthritis, and heart disease among America’s pets – conditions that can shorten our pets’ lives. That is why pet health experts have partnered in a comprehensive effort to convince pet owners that annual checkups can help ensure that their pets live happier, healthier lives. 

“Annual veterinary checkups are as important as food and love to a pet’s health and well-being,” said Ron DeHaven, DVM and Chairman for Partners for Healthy Pets. Don’t miss the opportunity to do one of the most important things you can do for them.”



Preventable Diseases


Download the official press release here.

  • Post the release as-is on your website
  • Turn the release into an article by adding local or regional statistics and interviews with local veterinary professionals


Quality of Life


Download the official press release here.

  • Post the release as-is on your website
  • Turn the release into an article by adding commentary from local veterinary professionals or pet owners