October 2015
National Veterinary Technician Week

Hey! Look what you missed on our Facebook page,
Pet Wellness Pulse!

Our Facebook page, Pet Wellness Pulse, is your go-to source for posts to share with your clients. The intention of our page is to provide your practice with daily posts on canine and feline health issues and other fun and interesting topics. Please follow us and share our content. It can even be customized! Below are some great posts from our page that you missed.

Pet Wellness Plus - special care instructions
Pet Wellness Plus - no people food

Too busy with your practice during the workday to post on Facebook, or want to connect with your clients in the evenings or on the weekend? Learn how to schedule or backdate your Facebook posts: http://on.fb.me/1Ki8r20

Keep in touch with your clients and build strong, long-term relationships with them with one simple click.

"Like" us today!

Let us help YOU see more pets!

In the October monthly practice newsletter, our focus is on your patients' behavior. You'll find Facebook posts, tweets and copy for your practice website or newsletter that highlight behavior and preventive healthcare. As you are well aware, many owners think pets displaying misbehavior may simply chalk it up to "just what my pet does" and not give it a second thought. Use the social media and website content in the next section to educate your clients about the importance of exploring a pet's behavior during their yearly checkup.

In addition to the posts about behavior included in this newsletter, you can also
like our Facebook page, Pet Wellness Pulse, for daily posts that you can share with your clients.

Pet Behavior

Which patients are due for their yearly checkup? Check your files then contact all of your clients you haven’t seen in over a year. You want to remind them to schedule their pet’s annual exam because a yearly checkup guarantees these pets are getting the highest quality of care.

Feel free to use the “Word For Word” section below in two ways:

  1. To jog your clients’ memories to make an appointment for their pet's
    yearly checkup
  2. To keep connected with clients on a regular basis

Word for Word

Here are October’s Facebook posts, tweets and copy for your practice website that you can use "word for word". They focus on patients’ behavior and are designed to encourage your clients to schedule their pet's yearly checkup with you.

Copy and paste this month's Facebook posts onto your own page.

Engage clients with this month's tweets.

Use this month's website copy online or in your practice newsletter.

Click here for print ad templates, digital banner ads, our public service announcement video and other useful tools your practice can use to promote preventive care.

Want additional Facebook posts on a variety of topics that you can immediately share with your clients? Like our Facebook page, Pet Wellness Pulse! It has daily, ready-to-use content for your practice page!

When you're out of ideas and need fresh content for your page, click on Pet Wellness Pulse and share the posts you like with your clients. If you would like a new post every day, click on our page every day. Remember, unless you regularly share Pet Wellness Pulse posts with your clients, our posts will not automatically show up in your practice newsfeed. So whenever you want new content, click on Pet Wellness Pulse to get it. Don’t miss the good conversation starters to connect you to clients!

Campaign in Action

What people are saying about the campaign

Explore updates on our pet owner advertising campaign and preventive pet care
in the news.

Pet Behavior
Successful Vetstreet pilot program reconnected practices with lapsed clients,
80% of which had not been in for a checkup in over 16 months!

Success Stories

Read how other practices put the Partners for Healthy Pets Resource Toolbox to work.

The Partners for Healthy Pets monthly newsletter and staff education on preventive healthcare are valued at Tatum Point Animal Hospital in Phoenix, AZ. The result? A very successful hospital committed to high quality patient care.

Here's what Lead Veterinary Technician, Heather Lynch, says:

  • "The Partners for Healthy Pets newsletter is a great resource that you can really run with… I use it as a jumping off point for our hospital's communication to pet owners." Each month, when Ms. Lynch receives the newsletter, she takes the content that fits her practice's needs and uses it on their Facebook page, Twitter account or practice website.
Success Stories
Heather Lynch,
Lead Veterinary Technician at
Tatum Point Animal Hospital
She oversees all social media messaging for the hospital and adds, "You need to provide something that people want to read and that applies to them." Sometimes her practice uses the newsletter content "word for word," and sometimes it's used as a starting point for a theme for the entire month at their clinic.
  • Ms. Lynch believes a practice has to value the importance of preventive healthcare because it's best for their patients. She says, "When you focus on preventive healthcare, there is a better chance that your patients will have longer, healthier lives. We approach every patient this way."
  • Lastly, staff education is crucial to practicing high quality medicine. "You have to invest time in educating your staff," says Ms. Lynch. She adds, "A well-educated staff not only understands what the practice's recommendations are for preventive healthcare, but also the reasons why. Everyone on staff needs to know the answers." Ms. Lynch makes sure her team is trained via regularly scheduled staff meetings, where different topics are discussed.

Get inspired! Read more from practices that have seen success using the Partners for Healthy Pets tools and resources.

Partners for Healthy Pets is dedicated to ensuring that pets receive the preventive healthcare they deserve through regular visits to a veterinarian. We are committed to working with you to enhance the health of your patients and your practice. Learn more about all the tools available to your practice in the Partners for Healthy Pets Resource Toolbox at www.partnersforhealthypets.org.

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