May 2015

Our Facebook Page

Your passion is the wellbeing of your patients. Our passion is increasing preventive healthcare visits. We help connect the two. Visit our new Facebook page for fun and easy ways to make that connection. We’ll provide you with daily, ready-to-use posts for your practice to share with your clients.

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Advertising Campaign

Let us help YOU see more pets!

In the May monthly practice newsletter, let’s talk about bone, muscle and joint health. Here you'll find ready-to-use Facebook posts, tweets and practice website/newsletter content, all created with you in mind! You can take the ready-to-use content and use it…word for word! Let us help you motivate your clients to schedule their pet’s yearly checkups.

Prevent Heartworm

May is a good month for long dog walks. It’s also a good time for cats to jump on kitchen counters to eat freshly cut flowers!

What happens when pets stop doing these things? Clients may think, “my cat is finally trained” or “it’s old age,” and not give it a second thought. But what if the reason is a musculoskeletal disease?

Musculoskeletal disease affects pets of all ages, at any time. That’s why it’s up to you to encourage your clients to schedule their pet’s yearly checkup. You are the only one who can ask the detailed questions for an accurate history, perform a thorough physical exam (including palpation of bones, muscles and joints) and run the right tests. You are the expert when it comes to your patients’ care and wellbeing.

Let’s move! It’s time to check in with all of your clients (especially those inactive clients you haven't seen in 13-18 months) to promote preventive care. Use the “Word For Word” section below for Facebook posts, tweets and website/newsletter copy and use them to encourage your clients to schedule annual exams for their pets.

Word for Word

Here are May’s Facebook posts, tweets and copy for your practice website that you can use “word for word”. They’re designed to motivate your clients to schedule their pet’s yearly checkup with you.

Click here for this month’s Facebook posts.

Click here for this month’s tweets.

Click here for this month’s website copy.

Click here for print ad templates, digital banner ads, our public service announcement video and other useful tools your practice can use to promote preventive care.

The Campaign in Action

What people are saying about the campaign

To see updates on our pet owner advertising campaign and preventive pet care in the news, click here.

Campaign in Action

Click here to access the new Forward Booking tools on our website.

Campaign in Action
Check out the new video to help your receptionists talk to clients about their pet’s wellness exam for the next year...before they head out the door.

Success Stories

Read how other practices put the Partners for Healthy Pets Resource Toolbox to work.

“I appreciate Partners for Healthy Pets (PHP) for the steady, consistent information. It’s incredibly valuable and written in a soft, professional manner that we can use,” says multi-practice owner Dr. Vince Obsitnik of The Animal Medical Clinic of Peachtree City and Fairburn, GA. Ms. Jan McAfee, the practices’ receptionist and computer specialist agrees, “I’ve watched many of the videos on the [Partners for Healthy Pets] website and they have been very helpful. We’re redoing our website and using many suggestions from the site.”

Success Stories
Pictured above: Dr. Vince Obsitnik, multi-practice owner of The Animal Medical Clinic and Ms. Jan McAfee, receptionist/computer specialist.

The PHP training videos on internet marketing were especially useful for Jan. “They made me aware of what people want, taught me about human behavior and how to connect with people.” She adds, “I wish I had watched them before I got started on our practice website. It would have been easier!”

Dr. Obsitnik and his team are one of the many practices signed up for the Partners for Healthy Pets Practice Enrollment Program. Among the benefits of this program is this monthly practice newsletter. “When we get the [PHP] monthly newsletter, I meet with Jan and we decide on how we want to use the content,” says Dr. Obsitnik. In February, Jan used the PHP Facebook posts to promote their dental month discount. She thought the graphics and tie-in between Valentine’s Day, dental health and bad breath resonated with clients. “It’s hard to get information, but Partners for Healthy Pets provides good information on their website and on a monthly basis in the newsletter,” says Jan.

For more helpful tips from Dr. Obsitnik and Ms. McAfee, click here.

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