June 2016

Making Your Practice More Feline-Friendly

Feline Friendly Practices

We understand that delivering veterinary services to cats is a different breed of care because a visit to the practice is often stressful for a cat, which can make cat owners reluctant to bring them in.

To address this potentially traumatic experience for the cats and owners, some practices have tailored their services to exclusively care for cats. But we all want to provide comfort to our feline patients and their owners, don’t we?

Wherever your practice falls, we have the tools and resources to help your practice maintain or develop a strong emphasis on felines.

Click here to find tools and resources developed by AAFP and the CATalyst Council.

Let us help YOU see more pets!

In the June monthly practice newsletter, let’s talk to clients about the importance of good nutrition in preventive care. Here you’ll find ready-to-use Facebook posts, tweets and practice website/newsletter content, all created with you in mind! You can take the ready-to-use content and use it...word for word! Let us help you motivate your clients to schedule their pet’s yearly checkups.

Pet Nutrition

Many clients are overwhelmed and confused when it comes to choosing an appropriate food for their pet. They may get opinions from breeders, the internet, TV and superstore employees. But research repeatedly shows that clients value your opinion about their pet’s nutrition the most.

Pet owners want to do what’s right when it comes to preventive care. And nutrition is no exception! Does the food they feed meet all of their pet’s nutritional needs? It’s time to check in with your clients and find out.

It’s time to connect with all of your clients (especially those inactive clients you haven’t seen in 13-18 months) to promote preventive care. All patients can benefit from a discussion with their owners about nutrition as part of their yearly checkup.

Word for Word

Here are June’s Facebook posts, tweets and copy for your practice website that you can copy “word for word.” They’re designed to motivate your clients to schedule their pet’s yearly checkup with you.

Copy and paste this month’s Facebook posts onto your own page.

Engage clients with this month’s tweets.

Use this month’s website copy online or in your practice newsletter.

Click here for print ad templates, digital banner ads, our public service announcement video and other useful tools your practice can use to promote preventive care.

Campaign in Action: New Training Videos
on PHP Website!


Communications

Research with pet owners shows they are willing to make changes and embrace preventive care visits if they know it will benefit their pets. Unfortunately, research also shows that many pet owners do not completely understand the importance of preventive care. For pet owners to find value in the recommendations of the practice team and be motivated by their advice, there must be effective communication between the practice team and pet owners.

To continue to assist your team with effectively communicating the value of preventive care to pet owners, we have updated our video library. Click here to see our library of communication videos including new videos on:

  • The Key to Forward Booking Appointments
  • Engaging Your Team
  • Third Party Financing
  • Treatment Plans and Costs

Success Stories

Read how other practices put the Partners for Healthy Pets Resource Toolbox to work.

When asked to describe the Partners for Healthy Pets website, Dr. Katie Roberts of Lone Mountain Veterinary Hospital says, “It’s a goldmine for us.” Dr. Roberts has been an associate veterinarian for over five years at the Carson City, NV practice and says preventive healthcare has been a priority for years. “For the past two years, our hearts have been in [developing] a wellness plan,” says Roberts, “and I want to pioneer it.”
Success Story

Dr. Roberts thought the Partners for Healthy Pets website was a good way to get the process started. As she says, “it was so great to find.” She has reviewed the team training videos and has plans for monthly staff training. Together, with practice owner Margie Quirk, LVT, they have their sights set on aligning the staff and clients on the importance of preventive healthcare. “We’re always trying to educate clients. The more they know, the better the clients they are,” says Dr. Roberts, “we believe so strongly about preventive medicine.” Why put in so much effort? “It’s better to catch things earlier because it improves the pet’s quality of life and life span.”

Get inspired! Read more from practices that have seen success using the Partners for Healthy Pets tools and resources.


Partners for Healthy Pets is dedicated to ensuring that pets receive the preventive healthcare they deserve through regular visits to a veterinarian. We are committed to working with you to enhance the health of your patients and your practice. Learn more about all the tools available to your practice in the Partners for Healthy Pets Resource Toolbox at www.partnersforhealthypets.org.

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