February 2017

Let us help YOU see more pets!

Since February is dedicated to dental health, we wanted to help you remind your clients to care for their pet’s pearly whites and encourage them to come and see you. February means love and kisses and nothing says “I love you” more than fresh breath!

You’ll find Facebook posts, tweets and copy for your practice website or newsletter that encourage owners to pay attention to their pet’s teeth. Many owners may not realize that their furry friends are at risk for serious medical diseases when their mouth is not examined on a regular basis.

Use the social media and website content in the next section to educate your clients about the benefits of preventive healthcare and their pet’s oral health. Your team is best at performing a comprehensive oral exam and providing accurate facts and recommendations so your patients stay healthy for a long time.

Bad Breath

Which patients are due for their yearly checkup? Check your records then contact all of your clients you haven’t seen in over a year. You want to remind them to schedule their pet’s annual exam because a yearly checkup guarantees these pets are getting the highest quality of care.

Word for Word

Here are February’s Facebook posts, tweets and copy for your practice website that you can use “word for word.” They focus on the importance of dental preventive healthcare for your patients.

Copy and paste this month’s Facebook posts onto your own page.

Engage clients with this month’s tweets.

Use this month’s website copy online or in your practice newsletter.

Click here for print ad templates, digital banner ads, our public service announcement video and other useful tools your practice can utilize to promote preventive care.

Campaign In Action: A New Training Video
For Your Practice

Staff Meeting
Look for a new PHP training video for your healthcare team this spring! The video will show the various touch points available in your practice to discuss forward booking with pet owners during a preventive healthcare visit. From veterinarian to technician to the front desk staff, the video will demonstrate short conversations your staff can have with pet owners about the importance of forward booking and how it is vital to their pets’ health. It will also provide sample “words that work” that your practice healthcare team can use to overcome typical barriers they may encounter when talking about forward booking with pet owners!

Success Stories

The Partners for Healthy Pets monthly newsletter and staff education on preventive healthcare are valued at Tatum Point Animal Hospital in Phoenix, AZ. The result? A very successful hospital committed to high quality patient care. Here’s what Lead Veterinary Technician, Heather Lynch, says:

“The Partners for Healthy Pets newsletter is a great resource that you can really run with... I use it as a jumping off point for our hospital’s communication to pet owners.” Each month, when Ms. Lynch receives the newsletter, she takes the content that fits her practice’s needs and uses it on their Facebook page, Twitter account or practice website.
Success Stories
Heather Lynch, Lead Veterinary Technician
at Tatum Point Animal Hospital
She oversees all social media messaging for the hospital and adds, “You need to provide something that people want to read and that applies to them.” Sometimes her practice uses the newsletter content “word for word,” and sometimes it’s used as a starting point for a theme for the entire month at their clinic.

Ms. Lynch believes a practice has to value the importance of preventive healthcare because it’s best for their patients. She says, “When you focus on preventive healthcare, there is a better chance that your patients will have longer, healthier lives. We approach every patient this way.”

Lastly, staff education is crucial to practicing high quality medicine. “You have to invest time in educating your staff,” says Ms. Lynch. She adds, “A well-educated staff not only understands what the practice’s recommendations are for preventive healthcare, but also the reasons why. Everyone on staff needs to know the answers.” Ms. Lynch makes sure her team is trained via regularly scheduled staff meetings, where different topics are discussed.

Get inspired! Read more from practices that have seen success using the Partners for Healthy Pets tools and resources.
Partners for Healthy Pets is dedicated to ensuring that pets receive the preventive healthcare they deserve through regular visits to a veterinarian. We are committed to working with you to enhance the health of your patients and your practice. Learn more about all the tools available to your practice in the Partners for Healthy Pets Resource Toolbox at www.partnersforhealthypets.org.
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