February 2014

Let’s Get The Word Out

Communcations materials you can use to help Clients understand the importance of preventive healthcare.

Pet Dental Month

February is Pet Dental Health Month – the perfect time to remind your clients about the real health benefits of regular dental care. According to the American Veterinary Dental Society, 80% of dogs and 70% of cats show signs of oral disease before age three. The annual checkup is the perfect opportunity to talk about the importance of oral health with your clients – too often, clients see bad breath as a nuisance rather than as a sign of very real health problems.

Practice Resources Toolbox Highlight: Dental Words that Work Video

When clients walk through your door, do your team members know the best way to start a conversation about dental care and its role in preventive pet healthcare? Give them Words that Work – this month’s featured tool will help train your team to effectively communicate the critical importance of dental health to your clients! Click here!

Client Communications: Pet Dental Health Social Media Posts and Newsletter Content

Click here for cut-and-paste social media posts you can use on your practice’s Facebook and Twitter pages, and a ready-to-share newsletter blurb you can add to your next client communication!

The Campaign in Action

Where to see our consumer advertising.
Our Consumer Advertising

2014 will be a big year for our furry stars, Henley and Oz! Starting mid-March, look for our ads in popular magazines like O the Oprah Magazine, Real Simple, Prevention, Family Fun, Shape, and more!

Our digital advertising will be featured on CNN, Better Homes and Gardens, Ladies Home Journal, SheKnows, PetMD, and other popular websites.

Success Stories

The Resource Toolbox Works!

How Dr. Deana McReynolds used the Feline-Friendly Practice Tools to reduce bites and scratches at her practice.

Dr McReynolds
Dr. Deana McReynolds
Broadway Veterinary Hospital, Seattle, WA

Dr. Deana McReynolds wanted to attract cat owners to her practice – so Broadway Veterinary Hospital (BVH) and Laser Surgery Center in Seattle, Washington became a cat friendly practice (CFP). “We were the first CFP-certified hospital in Seattle and one of the first in the nation,” she says. “Our staff is skilled in cat-friendly handling techniques and we provide a welcoming, low-stress environment for our feline patients.”

Cat owners have responded favorably to the BVH team’s expertise and empathetic manner with cats. “Clients get it,” Dr. McReynolds says. “We get a lot of positive feedback. Cat owners really appreciate the way we work with their animals and how different our approach is from what they’ve experienced in the past.”

Click here to read more about how Dr. McReynolds put the tools to work in his practice and to see how they can help you!

We want to hear about how you’re using the Resource Toolbox in your practice.
Click here to send us your success story!

Learn more about Partners for Healthy Pets at www.partnersforhealthypets.org

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