December 2016

“Sharpen Your Axe”: An Inspirational Video

As the veterinary profession continues to see a decline in preventive pet healthcare visits and an increase in the number of patients suffering from preventable diseases, veterinarian Dr. Andy Roark shares his experience with one patient that changed the way he approaches preventive healthcare today. His realization about the importance of making real client connections – and how this can impact the health of his patients – is meaningful and inspiring.

Sharpen Your Axe
Watch this short video to learn how to think differently about preventive pet healthcare and develop stronger client relationships along the way. At the same time, reignite your passion for your work with pets and the people who love them.

Click here to Get Inspired!

Let us help YOU see more pets!

In the December monthly practice newsletter, our focus is on the importance of keeping patients fit, trim and healthy during the holiday season. You’ll find Facebook posts, tweets and copy for your practice website or newsletter that highlight why overindulging pets with food during the season is not a good idea!

How many of your clients know if a ten-pound cat ate just one ounce of cheddar cheese, it would be the same as if a person ate three and a half hamburgers? You and your team may know this fact, but your clients probably have no idea that those extra calories expand a waistline, putting a pet’s health at risk.

Use the social media and website content in the next section to educate your clients about the importance of keeping their pets at an ideal body weight with an appropriate body condition score. Your veterinary practice team members are the only ones who can accurately assess a patient’s health status and discuss the importance of preventive healthcare with their owners.

Pet Obsesity

Which patients are due for their yearly checkup? Check your files then contact all of your clients you haven’t seen in over a year. You want to remind them to schedule their pet’s annual exam because a yearly checkup guarantees these pets are getting the highest quality of care.

Word for Word

Here are December’s Facebook posts, tweets and copy for your practice website that you can use “word for word”. They are designed to encourage your clients to schedule their pet’s yearly checkup with you.

Copy and paste this month’s Facebook posts onto your own page.

Engage clients with this month’s tweets.

Use this month’s website copy online or in your practice newsletter.

Click here for print ad templates, digital banner ads, our public service announcement video and other useful tools your practice can utilize to promote preventive care.

Campaign in Action: 2017 Continuing Education - We’re at a Tipping Point: Believe You Can Achieve

Every practice is interested in keeping clients and many tactics have been tried. But what are the ones that work?

Dr. Karen Felsted, CPA, MS, CVPM, CVA and Karyn Gavzer, MBA, CVPM, worked with PHP to bring you “We’re at a Tipping Point: Believe You Can Achieve”, a case-based course that focuses on practical strategies with demonstrated success in bringing in and holding onto the kinds of pet owners you want in your practice. The course will also walk you through many of the tools and resources offered by PHP.

Partners for Healthy Pets
Topics to be covered include:
  • Reactivating and retaining old clients
  • Forward booking
  • Developing champions in your practice

The workshops will be held during WVC (March 6th), AAHA (April 2nd) and AVMA (TBD) in 2017. Each workshop will include: exercises, videos, other engaging and interactive components and resources from the PHP website with a comprehensive focus on solutions and changes practices can make.

For more information about PHP continuing education events, click here!.

Success Stories

Read how other practices put the PHP Resource Toolbox to work.

The Colorado Veterinary Medical Association (CVMA) is a model and active Partners for Healthy Pets associate member.

“We try to walk the talk,” says Ralph Johnson, Executive Director of the CVMA since 2000. “We’ve reviewed all of the PHP tools and we try to use every venue of ours to promote the PHP message that yearly checkups are essential to all patients’ health.” The CVMA has used PHP videos at conventions and published articles about preventive healthcare in member communications. The association has also featured practice communication experts such as Drs. Jason Coe, Karen Felsted and Ms. Karyn Gavzer who have developed their message around the PHP initiative.

Success Stories
The CVMA encourages its members to utilize PHP tools. When asked if any particular resource stands out, Mr. Johnson replies, “We’re enthused about the forward booking initiative and how effective it can be to practices.” He also adds that Michael Warren’s social media tools on the PHP website have been useful for CVMA as well as its members. Dr. Warren has lectured for CVMA and is hosting a webinar series for the association.

In addition, Mr. Johnson feels it’s a great thing that PHP and the National Association of Veterinary Technicians in America (NAVTA) are jointly promoting the Preventive Pet Healthcare Champion Workbook. He says, “Veterinary practice team members, such as technicians, can own this initiative and use the workbook as a guide. The veterinarian or practice owner can empower the team and say, ‘you have my full support. Now go and own it.’” As CVMA Executive Director for almost two decades, Mr. Johnson is very familiar with the personality traits of veterinarians. He says with a smile, “Remember, doctors don’t have to do everything.”

Get inspired! Read more from practices that have seen success using the PHP tools and resources.


Partners for Healthy Pets is dedicated to ensuring that pets receive the preventive healthcare they deserve through regular visits to a veterinarian. We are committed to working with you to enhance the health of your patients and your practice. Learn more about all the tools available to your practice in the Partners for Healthy Pets Resource Toolbox at www.partnersforhealthypets.org.

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