August 2016

Jumpstart Your Practice Online:
Build a Dynamic Online Presence

Monthly Preventive Healthcare Plans

Research has shown that pet owners rely heavily on the internet to help them evaluate and choose veterinary care providers. Because of this, it is essential that every practice has an effective web presence.

On the PHP website, you will find tools that can help you create a dynamic, practice website that is a “client attracting machine.” The site also provides you with the skills you need to become more social media savvy.

Click here to view a short video explaining how to use the simple, step-by-step approach put together by PHP and DVMElite.

Let us help YOU see more pets!

In the August monthly practice newsletter, we’re discussing gastrointestinal (GI) health. Here you’ll find ready-to-use Facebook posts, tweets and practice website/newsletter content, all created with you in mind! You can take the ready-to-use content and use it...word for word! Let us help you motivate your clients to schedule their pet’s yearly checkups.

Gastrointestinal health

A GI ailment is the bane of existence for many pet owners. Diarrhea, vomiting, flatulence and constipation are some of the common problems owners regularly come across with their pets, but may not give these issues a second thought. They may think they’re normal or chalk them up to “something my pet ate.”

You are the expert when it comes to keeping patients healthy. Check your files then contact all of your clients you haven’t seen in over a year. You want to remind them to schedule their pet’s annual exam because a yearly checkup guarantees these pets are getting the highest quality of care. Every patient benefits from a “hands-on” physical exam that includes palpation of the abdominal organs. During their visit, it gives owners the opportunity to discuss any chronic GI issues. Many issues may be worth exploring with further diagnostics.

Word for Word

Here are August’s Facebook posts, tweets and copy for your practice website that you can copy “word for word.” They’re designed to motivate your clients to schedule their pet’s yearly checkup with you.

Copy and paste this month’s Facebook posts onto your own page.

Engage clients with this month’s tweets.

Use this month’s website copy online or in your practice newsletter.

Click here for print ad templates, digital banner ads, our public service announcement video and other useful tools your practice can utilize to promote preventive care.

Campaign in Action: Unlock the Potential
of a Best Practice for Your Practice

Campaign in Action

Forward booking simply means scheduling ALL patients’ next appointments before they leave the practice, for both medical progress and preventive healthcare exams. Forward booking ensures that your patients receive the highest quality of care at the right time.

The Key to Forward Booking Appointments was created in collaboration with the American Society of Veterinary Medical Association Executives (ASVMAE) as a roadmap for the practice team to better utilize the tools and resources created by PHP surrounding forward booking. When you put all the forward booking pieces together, the result is healthier patients and a healthier practice.

Click here to find out more information.

Success Stories

Read how other practices put the Partners for Healthy Pets Resource
Toolbox to work.
Success Story

“Our website is a virtual front door through which prospective clients judge our practice every day,” comments Dr. Stewart Silverman of Melrose Animal Clinic (MAC) in Melrose, Massachusetts. “The only thing that’s more powerful than our website in attracting new clients is a word-of-mouth recommendation.” Dr. Silverman notes that MAC’s online presence includes numerous complimentary client testimonials accessed on the practice’s website, Facebook page, and online review sites such as Google Reviews. “In effect, we’re able to use social media and Internet search engines to share credible word-of-mouth recommendations, and it’s all free.”

When pet owners who are looking for a local veterinarian in the greater Boston area enter the search terms “Melrose veterinarians” on the Google web site, MAC is among the first two practices listed. The Google Plus link to the MAC website appears along with a photo of the clinic and a map of its location. It is a hard-to-resist invitation to visit the practice’s website. Once there, a pet owner encounters a persuasive, attractive, and easy-to-use presentation of MAC’s services and brand of compassionate, top-quality pet healthcare.

Get inspired! Read more from practices that have seen success using the Partners for Healthy Pets tools and resources.


Partners for Healthy Pets is dedicated to ensuring that pets receive the preventive healthcare they deserve through regular visits to a veterinarian. We are committed to working with you to enhance the health of your patients and your practice. Learn more about all the tools available to your practice in the Partners for Healthy Pets Resource Toolbox at www.partnersforhealthypets.org.

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