August 2015

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Your passion is the well-being of your patients. Our passion is increasing preventive healthcare visits. We help connect the two.

Visit our new Facebook page, Pet Wellness Pulse, for fun and easy ways to make that connection. We'll provide you with daily, ready-to-use posts for your practice to share with your clients.

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In the August monthly practice newsletter, we’re discussing gastrointestinal (GI) health. You’ll find Facebook posts, tweets and copy for your practice website or newsletter that all focus on the GI tract. Take them “word for word” and use them to educate your clients about the importance of a “head to stomach to tail” yearly checkup for their pets.

In addition to the GI Facebook posts included in this newsletter, you can also join our Facebook page, Pet Wellness Pulse, for daily posts on a wide variety of topics.

Healthy Heart

A GI ailment is the bane of existence for many pet owners. Diarrhea, vomiting, flatulence and constipation are some of the common problems owners regularly come across with their pets, but may not give these issues a second thought. They may think they’re normal or chalk them up to “something my pet ate.”

You are the expert when it comes to keeping patients healthy. That’s why it’s time to check in with your clients and their pets. Contact all of your clients (especially those “inactive” clients you haven’t seen in 13-18 months) to schedule their pet’s yearly checkup today. Every patient benefits from a “hands-on” physical exam that includes palpation of the abdominal organs. During their visit, it gives owners the opportunity to discuss any chronic GI issues. Many issues may be worth exploring with further diagnostics.

Use the “Word For Word” section below to encourage your clients to make an appointment today and to keep connected with them on a regular basis.

Word for Word

Here are August’s Facebook posts, tweets and copy for your practice website that you can use “word for word”. They focus on gastrointestinal health and are designed to motivate your clients to schedule their pet’s yearly checkup with you.

Copy and paste this month’s Facebook posts onto your own page.

Engage clients with this month’s tweets.

Use this month’s website copy online or in your practice newsletter.

Click here for print ad templates, digital banner ads, our public service announcement video and other useful tools your practice can use to promote preventive care.

NEW! Like our Facebook page, Pet Wellness Pulse, for additional, daily posts on a variety of topics that you can immediately share with your clients…it takes only one click!

Campaign in Action

What people are saying about
the campaign

To see updates on our pet owner
advertising campaign and preventive pet
care in the news, click here.

Partners for Healthy Pets gets the word out at
the 2015 AVMA Convention in Boston, MA

Campaign in Action

Success Stories

Read how other practices put the Partners for Healthy Pets Resource Toolbox to work.

You can tell a lot about a veterinary practice’s values by their website. Town & Country Veterinary Services of Hastings, MN is no exception.

Drs. Julie and Jon Woodman have owned Town & Country Veterinary Services for 18 years and preventive healthcare is one of their top priorities. “We’d rather see happy, healthy pets. If we can keep them alive longer, it is best for the practice, the team and the owner. It’s a win for all.”

Their commitment to preventive healthcare is evident on their website, http://towncountryvet.com. One of the primary sections on their practice’s homepage is strictly dedicated to Partners for Healthy Pets (PHP) and the importance of yearly checkups.

Success Stories
Drs. Jon and Julie Woodman and their dog, Diamond

Dr. Julie Woodman learned about PHP when she attended the 2014 AVMA convention in Denver and enrolled their clinic in the Practice Enrollment Program. She uses this monthly newsletter for website content and Facebook posts.

What’s the most important part to educating clients on preventive healthcare? Dr. Woodman answers, “We talk about it in every appointment. The receptionist talks about it. The technician talks about it. Pet owners need to hear it more than once.” She adds, “Some owners will connect with certain members of the team, like our receptionist or technician, and suddenly hear the message loud and clear.” Dr. Woodman says they make sure their whole team is aligned and consistent with the preventive healthcare message.

The results of Dr. Woodman’s efforts are obvious. She says, “Much of our preventive healthcare is focused on preventing tick-borne diseases so we talk a lot about tick preventives. We also put emphasis on heartworm prevention, so we don’t see a lot of it. We haven’t had to treat heartworm disease in a couple of years.”

To read more tips from Dr. Julie Woodman, click here.

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