April 2017

New Reminder Program Re-engages Inactive Clients and Delivers the Benefits of Preventive Healthcare

Partners for Healthy Pets new reminder program is now available to veterinary practices at no cost!

The results of Partners for Healthy Pets’ (PHP) new inactive client reminder program has convincingly demonstrated the program’s ability to re-engage inactive clients with their veterinary practices. Within six months of implementing the reminder program, participating veterinary practices:
  • Generated an average of 128 patient visits, from formerly inactive clients.
  • Had an overall 8.5% inactive-client response rate (the percentage of clients who responded to the email and brought their pets in for an appointment), which is considered high by overall industry standards.
  • Showed overall outstanding results with cat owners, owners of senior pets and long-term inactive owners.
  • AND MOST IMPORTANTLY, all of these pets are now receiving the preventive healthcare that is so crucial to their wellbeing.
Reengagement email

Reengagement email followup
Driven by a mission to ensure pets receive the preventive healthcare they deserve through regular visits to a veterinarian, PHP designed a unique reminder program that addressed the need for bringing inactive clients back to veterinary practices since inactive clients are becoming increasingly common and their pets are not receiving essential healthcare.

“Most practices have many more inactive clients than they realize and that means many pets are not getting the preventive healthcare they need and deserve,” said Dr. Michael Cavanaugh, Chief Executive Officer of the American Animal Hospital Association (AAHA). “The program confirmed that a sizeable population of previously inactive patients could be reconnected to their practices to begin receiving important services needed for optimum health and wellbeing,” he added. PHP has now released the materials from this program free of charge online. Learn how you can start reconnecting with your lapsed clients today!

Let us help YOU see more pets!

Flea and Tick Prevention
It’s your April monthly practice newsletter! As always, we’ve taken out all of the guesswork for you. Here you’ll find ready-to-use Facebook posts, tweets and copy for your practice website or newsletter. You can copy them “word for word” to educate your clients about the importance of yearly checkups for their pets.

This month, let’s focus on flea, tick and internal parasite prevention!

Fleas, ticks and internal parasites go hand-in-hand in veterinary medicine. Doesn’t it seem like flea allergy dermatitis tops the rule-out list for patients with skin problems? Isn’t a tick-borne disease most commonly suspected for every patient with non-specific signs, such as intermittent lameness, lethargy or loss of appetite?

Unfortunately, your clients may think their pet’s general ailments are caused by the weather or old age and not give them a second thought. That’s why it’s up to you to encourage your clients to schedule their pet’s annual checkup. You are the only one who can obtain a detailed history, perform a thorough physical exam, run the right screening tests and discuss flea, tick and internal parasite prevention with expertise.

It’s time to check in with all of your clients (especially those inactive clients you haven’t seen in over 14 months) to promote preventive care. All patients can benefit from a discussion with owners about flea, tick and internal parasite exposure as part of their yearly checkup.

Word for Word

Here are April’s Facebook posts, tweets and copy for your practice website that you can copy “word for word.” They focus on the importance of flea, tick and internal parasite prevention.

Copy and paste this month’s Facebook posts onto your own page.

Engage clients with this month’s tweets.

Use this month’s website copy online or in your practice newsletter.

Click here for print ad templates, digital banner ads, our public service announcement video and other useful tools your practice can utilize to promote preventive care.

Campaign In Action

Did you miss us at Western Veterinary Conference? Then catch us in Nashville at the AAHA conference on April 2nd!

We have a new continuing education event, “We’re at a Tipping Point: Believe You Can Achieve” for 2017. Join award-winning speakers Karen E. Felsted, DVM, CPA, MS, CVPM, CVA and Karyn Gavzer, MBA, CVPM as they bring you comprehensive solutions and changes that practices can implement immediately. Topics that will be covered include:
  • The need for forward booking
  • Reactivating inactive clients
  • Retaining current clients
  • Developing champions in your practice
Believe you can achieve
It’s a new, case-based workshop focused on practical strategies that have demonstrated success in bringing in and holding onto the kind of clients you want. You don’t want to miss it! To attend, visit AAHA’s continuing education schedule and click on “Management Sessions.”
Partners for Healthy Pets is dedicated to ensuring that pets receive the preventive healthcare they deserve through regular visits to a veterinarian. We are committed to working with you to enhance the health of your patients and your practice. Learn more about all the tools available to your practice in the Partners for Healthy Pets Resource Toolbox at www.partnersforhealthypets.org.
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