April 2015

Our Advertising Campaign to Pet Owners

We’re talking to your clients about the importance of yearly checkups and encouraging them to come see you!

Partners for Healthy Pets launched a national consumer ad campaign to bring more clients to your practice for yearly checkups and preventive care. The campaign includes TV, print, digital and public relations – all designed to communicate the value of yearly checkups.

Advertising Campaign

Let us help YOU see more pets!

It’s your April monthly practice newsletter! As always, we’ve taken out all of the guesswork for you. Here you’ll find ready-to-use Facebook posts, tweets and copy for your practice website or newsletter. You can take them “word for word” and use them to educate your clients about the importance of yearly checkups for their pets.

This month, let’s focus on flea, tick and internal parasite prevention!

Prevent Heartworm

Fleas, ticks and internal parasites go hand-in-hand in veterinary medicine. Doesn’t it seem like flea allergy dermatitis tops the rule-out list for patients with skin problems? Isn’t a tick-borne disease most commonly suspected for every patient with non-specific signs, such as intermittent lameness, lethargy or loss of appetite?

Unfortunately, your clients may think their pet’s general ailments are caused by the weather or old age and not give them a second thought. That’s why it’s up to you to encourage your clients to schedule their pet’s annual checkup. You are the only one who can obtain a detailed history, perform a thorough physical exam, run the right screening tests and discuss flea, tick and internal parasite prevention with expertise.

It’s time to check in with all of your clients (especially those inactive clients you haven't seen in 12-18 months) to promote preventive care. All patients can benefit from a discussion with owners about flea, tick and internal parasite exposure as part of their yearly checkup.

Use the “Word For Word” section below for Facebook posts, tweets and website/newsletter copy and use them to encourage your clients to schedule annual exams for their pets.

Word for Word

Here are April’s Facebook posts, tweets and copy for your practice website that you can use “word for word.” They’re designed to motivate your clients to schedule their pet’s yearly checkup with you.

Click here for this month’s Facebook posts.
Click here for this month’s tweets.
Click here for this month’s website copy.

Does your practice need more? Click here for print ad templates, digital banner ads, our public service announcement video and other useful tools your practice can use to promote preventive care!

The Campaign in Action

What people are saying about the campaign

To see updates on our pet owner advertising campaign and preventive pet care in the news, click here.

Campaign in Action
Partners for Healthy Pets digital advertising continues to raise awareness of preventive pet healthcare.

Success Stories

Read how other practices put the Partners for Healthy Pets Resources to work.

Would you like to utilize social media more effectively to reach your clients? Click here to read more.

Success Stories
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