September 2017

Forward Booking Annual/Semi-Annual Checkups is a Best Practice for Your Practice.

Forward Booking is scheduling ALL patients’ next appointments before they leave your practice, regardless of the reason for their current visit. Many veterinary practices do a great job of this when it comes to medical rechecks. However, the veterinary profession falls short when it comes to forward booking preventive healthcare checkups. According to the 2014 Veterinary Hospital Managers Association Insiders’ Insights Report and the 2013 American Animal Hospital Association State of the Industry Report, less than 3% of practices “always” forward book annual or semi-annual exams.

Why does this matter for healthy pets? Forward booking preventive healthcare appointments results in the following:
  • Healthier pets and healthier practices
  • Pet owner convenience
  • Improved patient care
  • A better bond between pet owner and practice
  • Team satisfaction
Forward booking increases the number of visits to your practice and allows pets to be seen on schedule. When you see patients at the right time, they can get the care they need and deserve. For instance, you can identify health issues earlier, check on heartworm/flea & tick preventive status, identify important changes in the pet’s household and educate pet owners about current topics that affect the health of their furry friend. It’s all about prevention!

Forward Booking

Many practices worry about client pushback to forward booking, but the 2015 American Animal Hospital Association State of the Industry Report stated 6 out of 10 pet owners “will readily say yes” to forward booking their pet’s annual or semi-annual checkups. Remember, clients are used to doing this for themselves, i.e. their dentist, doctor, hair stylist. Odds are, you didn’t leave your last dental cleaning without booking your next visit!

Forward Booking

You have probably been hearing about and maybe even considering implementing forward booking in your practice, but are not quite sure how to get started.

We can help!


Visit Partners for Healthy Pets. Review and download, THE KEY TO FORWARD BOOKING APPOINTMENTS: Unlock the Potential of a Best Practice for Your Practice, an easy roadmap to Partners for Healthy Pet’s (PHP) suite of forward booking tools for your practice. You are on your way!

Let us help YOU see more pets!

In the September monthly practice newsletter, our focus is on the largest organ in the body...skin! You’ll find Facebook posts, tweets and copy for your practice website or newsletter that target preventive healthcare and all things dermatology. Take them “word for word” and use them to educate your clients about the importance of a yearly checkup for their pets.

Healthy Skin

Which patients are due for their yearly checkup? Check your files then contact all of your clients you haven’t seen in over a year. You want to remind them to schedule their pet’s annual exam because a yearly checkup guarantees these pets are getting the highest quality of care.

Word for Word

Here are September’s Facebook posts, tweets and copy for your practice website that you can copy “word for word.” They focus on dermatology and are designed to encourage your clients to schedule their pet’s yearly checkup with you.

Copy and paste this month’s Facebook posts onto your own page.

Engage clients with this month’s tweets.

Use this month’s website copy online or in your practice newsletter.

Click here for print ad templates, digital banner ads, our public service announcement video and other useful tools your practice can utilize to promote preventive care.

Campaign In Action: Training Videos on
PHP Website!

Check out the training videos for your healthcare team on the PHP website! The very brief videos (two minutes or less!) show the various touch points during a typical preventive healthcare visit to discuss forward booking with clients. From veterinarian to technician to the front desk staff, the videos demonstrate short conversations your staff can have with pet owners about the importance of forward booking and how vital it is to their pets’ health. Each video provides team training discussion questions and sample “words that work,” including ways to overcome typical barriers your team may encounter when talking about forward booking with pet owners. Click here to access the five videos.

Greeting Clients at the Front Desk Staff Huddle
Peer-to-Peer Support & Tips
Doctor in the Room Checking Out & CLient Communication

Success Stories

Read how other practices put the Partners for Healthy Pets Resource Toolbox to work.

Karlene Belyea Michigan Veterinary Medical Association (MVMA) CEO Karlene Belyea knows when she’s stumbled upon something good. “I love how you can go to the Partners for Healthy Pets website and get practice tools for marketing and communications. The ‘Words That Work’ videos and scripts are helpful, as well as the ‘Feline Friendly Practice’ materials.”

As CEO for the past 13 years, Ms. Belyea’s number one priority for Michigan has been helping veterinary practices succeed. She says, “We knew veterinarians were having a hard time getting pet owners into practices on a regular basis. The economic downturn hit Michigan hard. Veterinarians have been looking for assistance and PHP has extensive resources to help them.”

Click here to continue reading Dr. Belyea’s story…

Partners for Healthy Pets is dedicated to ensuring that pets receive the preventive healthcare they deserve through regular visits to a veterinarian. We are committed to working with you to enhance the health of your patients and your practice. Learn more about all the tools available to your practice in the Partners for Healthy Pets Resource Toolbox at www.partnersforhealthypets.org.
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